Proofpoint 的数字化转型与漂移：加速收入并改善买家体验
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 设备与机械
- 石油和天然气
适用功能
- 采购
- 销售与市场营销
用例
- 网络安全
- 时间敏感网络
服务
- 系统集成
关于客户
Proofpoint 是全球网络安全和合规解决方案领导者。他们的客户满意度为 95%，续订率为 90%。他们希望确保他们的买家体验与令人印象深刻的客户体验相匹配。
挑战
Proofpoint 需要改进其数字战略，以改善买家在其网站上的体验并简化其销售流程。他们现有的聊天解决方案几乎无法提供网站流量的可见性，并且缺乏与销售和营销平台的集成。
解决方案
Proofpoint 实施了 Drift 的收入加速平台，这是一种专为需求生成而设计的聊天解决方案。 Drift 使 Proofpoint 能够与潜在客户实时互动，与其现有平台集成，为不同地区定制聊天交互，并获得有关帐户活动和参与度的宝贵见解。
运营影响
数量效益
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