Repsly 利用 GoodData 为其零售执行平台添加强大的分析功能
公司规模
SME
地区
- America
国家
- United States
产品
- Repsly’s retail execution platform
- Insights Dashboards
- Workforce Performance Reports
- Retail Execution Dashboards
- Retail Sales Reporting
技术栈
- GoodData’s analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
- 分析与建模 - 大数据分析
适用行业
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 实时定位系统 (RTLS)
- 质量预测分析
- 补货预测
服务
- 数据科学服务
关于客户
Repsly 是一家零售执行平台提供商，为消费品包装商品 (CPG) 现场团队提供创新工具和数据，以提高销售业绩、商品销售执行和促销合规性。2018 年，Repsly 开始了高端市场之旅，以获得更大的客户并扩展其产品范围，以支持更广泛的零售绩效执行策略。该公司总部位于马萨诸塞州波士顿，面向中小企业市场。在聘请 GoodData 作为其分析合作伙伴后，两家公司迅速构建了 Repsly 的客户专用 Insights Dashboards 平台，并在两个月内推出了原型产品。在正式推出产品后，Repsly 签下了其第一个企业仪表板客户——与 GoodData 合作仅四个月——现在为 82 个国家的 800 多个客户提供支持。
挑战
零售执行平台提供商 Repsly 正在寻求扩大其市场并获得更大的客户。为此，他们需要将更深入的数据洞察集成到其平台中，以更好地服务大型消费品 (CPG) 公司并为其决策提供参考。他们需要一个分析合作伙伴，使企业客户能够更好地跟踪产品和促销活动的具体表现，同时让企业用户和数千名现场代表都易于理解。2018 年之前，Repsly 的平台最适合由 50 到 100 名 CPG 现场代表组成的团队。为了帮助获得企业 CPG 客户，Repsly 聘请 Peter Billante 担任其首席产品官。Billante 发现该公司需要改进其分析和报告功能，以实现其期望的目标。更具体地说，他知道 Repsly 必须增加大型 CPG 公司有效分析大量数据的渠道。这些改进将根据从店内销售和员工反馈中获得的洞察为决策提供参考。
解决方案
Repsly 与 GoodData 合作，以增强其零售执行平台。GoodData 的团队与 Repsly 密切合作，开发了新的 Insights Dashboards。这款新产品允许大型零售商使用自动化、灵活的仪表板来衡量销售点的绩效，包括促销执行、销售结果、团队活动等。此外，在短短两个月内，Repsly 就能够在 Expo East 上推出其新的强大分析产品，该团队在 Expo East 上为大量关键 CPG 利益相关者进行了演示。这次成功的发布立即带来了 100 多条线索，在演示后两个月内，Repsly 签下了其第一个企业分析 CPG 客户，这是一家总部位于美国的大型饮料品牌和分销商。在取得初步成功后不久，Repsly 和 GoodData 继续通过创建其他增值产品类别（如员工绩效报告、零售执行仪表板和零售销售报告）来增强其分析产品。
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