Repsly Adds Powerful Analytics to Its Retail Execution Platform With GoodData
Customer Company Size
SME
Region
- America
Country
- United States
Product
- Repsly’s retail execution platform
- Insights Dashboards
- Workforce Performance Reports
- Retail Execution Dashboards
- Retail Sales Reporting
Tech Stack
- GoodData’s analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
- Analytics & Modeling - Big Data Analytics
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
- Predictive Quality Analytics
- Predictive Replenishment
Services
- Data Science Services
About The Customer
Repsly is a retail execution platform provider that equips consumer packaged goods (CPG) field teams with innovative tools and data to improve sales performance, merchandising execution, and promotion compliance. In 2018, Repsly began an upmarket journey to secure larger customers and expand its offerings to support a broader range of retail performance execution strategies. The company is based in Boston, Massachusetts and caters to the SMB market. After enlisting GoodData as its analytics partner, the two companies wasted no time in building Repsly’s customer-specific Insights Dashboards platform, including a prototype product within two months. Following the official product launch, Repsly signed its first enterprise dashboard customer — a mere four months after partnering with GoodData — and now supports over 800 additional customers across 82 countries.
The Challenge
Repsly, a retail execution platform provider, was looking to expand its market and secure larger customers. To do this, they needed to integrate deeper data insights into their platform to better serve and inform the decision-making of large consumer packaged goods (CPG) companies. They required an analytics partner that would enable enterprise customers to better track product and promotion-specific performance while being easy to understand for both business users and thousands of field representatives. Prior to 2018, Repsly’s platform was best suited for teams of up to 50 to 100 CPG field representatives. To help acquire enterprise CPG customers, Repsly brought on Peter Billante as its Chief Product Officer. Billante identified that the company needed to improve its analytics and reporting capabilities to accommodate its desired targets. More specifically, he knew that Repsly had to increase avenues for large CPG companies to efficiently analyze substantial amounts of data. These improvements would inform decisions based on insights derived from in-store sales and workforce feedback.
The Solution
Repsly partnered with GoodData to enhance its retail execution platform. GoodData’s team worked closely with Repsly to develop its new Insights Dashboards. This new product allowed large retailers to measure performance at the point of sale with automated, flexible dashboards on promotion execution, sales results, team activity, and more. Additionally, within only two months, Repsly was able to launch its new, powerful analytics offerings at Expo East where the team performed a demo for a large audience of key CPG stakeholders. This successful launch immediately drove over 100 leads, and within two months after the demo, Repsly signed its first enterprise analytics CPG customer, a large beverage brand and distributor based in the U.S. Shortly after this initial success, Repsly and GoodData continued to bolster its analytics offerings by creating additional value-add product categories such as Workforce Performance Reports, Retail Execution Dashboards, and Retail Sales Reporting.
Operational Impact
Quantitative Benefit
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