提高新银行业的客户参与度：Reflect 和 Infobip 案例研究
技术
- 应用基础设施与中间件 - 事件驱动型应用
- 网络与连接 - 5G
适用行业
- 建筑物
- 金融与保险
适用功能
- 销售与市场营销
用例
- 对话机器人
- 时间敏感网络
关于客户
Reflect 是约旦的一家生活方式 Neobank，面向 18 至 35 岁的千禧一代。他们通过仅限移动应用程序提供无网点银行体验，通过智能手机提供即时访问个性化服务和简单的银行体验。
挑战
Reflect 是约旦第一家生活方式 Neobank，希望提高客户参与度并增加其移动银行应用程序的每月活跃用户 (MAU) 数量。
解决方案
Reflect 与 Infobip 合作，为其数字客户打造全渠道互动体验。他们使用 Infobip 的 Answers 聊天机器人构建平台、Conversations 数字优先联络中心和 Moments 全渠道客户参与解决方案来提供无缝的客户旅程并推广他们的应用程序。
运营影响
数量效益
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