Reflect: Enhancing In-App Activity with Omnichannel Customer Engagement
Technology Category
- Application Infrastructure & Middleware - Event-Driven Application
- Networks & Connectivity - 5G
Applicable Industries
- Buildings
- Finance & Insurance
Applicable Functions
- Sales & Marketing
Use Cases
- Chatbots
- Time Sensitive Networking
About The Customer
Reflect is the first lifestyle Neobank in Jordan, offering a branchless banking experience that complements the customer lifestyle with the best user experience possible. It targets millennials between 18 to 35 who want immediate access to personalized services and a simple banking experience using their smartphones. This mobile-only value proposition is unique and built around offering millennials access to financial and non-financial services all in one place. The application offers a seamless digital onboarding experience allowing customers to open an account fully digital and start their banking experience in line with the latest advancements in digital banking, communication, and technology.
The Challenge
Reflect, the first lifestyle Neobank in Jordan, faced a challenge in enhancing customer engagement despite its exponential growth and unique mobile-only value proposition. The bank, which targets millennials aged 18 to 35, sought to boost the number of monthly active users (MAU) and ensure continuity of in-app usage after onboarding. Despite offering many benefits and an enhanced user experience, Reflect wanted to promote higher engagement rates on the application, using the app’s features such as payments, savings, and personalized offers. To capture their customer’s attention, Reflect knew they needed a connected cloud communication solution that offers a seamless omnichannel experience based on the customer’s preferred online channels and promotes their app in an impactful manner.
The Solution
Reflect partnered with Infobip to create omnichannel engagement experiences for its digital clients and boost customer engagement levels. The partnership involved brainstorming innovative customer experience (CX) ideas and creating an end-to-end customer engagement journey. The solution included 'Answers', a fully-encompassed chatbot building platform to deploy a highly customized chatbot over WhatsApp Business; 'Conversations', a digital-first contact center to provide proactive customer care with real-time messaging and allow customers to contact agents on their favorite channels effortlessly; and 'Moments', an omnichannel customer engagement solution to set up the flows, automate marketing campaigns, and send tailored messages at the right time based on the customer’s behavior.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Energy Saving & Power Monitoring System
Recently a university in Taiwan was experiencing dramatic power usage increases due to its growing number of campus buildings and students. Aiming to analyze their power consumption and increase their power efficiency across 52 buildings, the university wanted to build a power management system utilizing web-based hardware and software. With these goals in mind, they contacted Advantech to help them develop their system and provide them with the means to save energy in the years to come.
Case Study
Intelligent Building Automation System and Energy Saving Solution
One of the most difficult problems facing the world is conserving energy in buildings. However, it is not easy to have a cost-effective solution to reduce energy usage in a building. One solution for saving energy is to implement an intelligent building automation system (BAS) which can be controlled according to its schedule. In Indonesia a large university with a five floor building and 22 classrooms wanted to save the amount of energy being used.
Case Study
Powering Smart Home Automation solutions with IoT for Energy conservation
Many industry leaders that offer Smart Energy Management products & solutions face challenges including:How to build a scalable platform that can automatically scale-up to on-board ‘n’ number of Smart home devicesData security, solution availability, and reliability are the other critical factors to deal withHow to create a robust common IoT platform that handles any kind of smart devicesHow to enable data management capabilities that would help in intelligent decision-making
Case Study
Commercial Building Automation Boosts Energy Efficiency
One of the challenges to building automation is the multitude of non-interoperable communications protocols that have evolved over the years. Buildings have several islands of automation. Bridging the islands of different automation without losing the considerable investment in each specialized control network is the main focus in this solution.
Case Study
Protecting a Stadium from Hazardous Materials Using IoT2cell's Mobility Platform
There was a need for higher security at the AT&T Stadium during the NFL draft. There was a need to ensure that nuclear radiation material was not smuggled inside the stadium. Hazmat materials could often be missed in a standard checkpoint when gaining entry into a stadium.
