Purple 的转型：利用 Conversica 的 AI 解决方案简化销售流程
技术
- 基础设施即服务 (IaaS) - 混合云
- 网络与连接 - WiFi
适用行业
- 设备与机械
- 石油和天然气
适用功能
- 销售与市场营销
用例
- 时间敏感网络
关于客户
Purple 是一个智能空间数字平台，为企业提供访客 WiFi 解决方案、网络分析和尖端营销工具。 Purple 在全球 34,000 个场所拥有超过 5000 万用户，提供有价值的用户见解来推动客户和社交参与。该公司从事技术行业，在全球拥有重要影响力。 Purple 的服务旨在帮助企业利用数据驱动的洞察更好地了解客户并更有效地与他们互动。
挑战
Purple 是一个智能空间数字平台，在保持领先跟进流程的一致性方面面临着重大挑战。随着大量潜在客户的涌入以及 5 分钟响应时间的目标，销售团队正在努力实现这一目标。响应时间很大程度上取决于销售代表的纪律和判断力，这不是一个可扩展的解决方案。 Purple 需要找到一种方法来及时跟进所有潜在客户，同时又不会给销售团队带来过重的负担，也不会影响客户参与的质量。
解决方案
Purple 向 Conversica 寻求解决方案来应对他们的主要后续挑战。 Conversica 的 AI 销售助理已集成到 Purple 的销售流程中，创建了一个混合模型，将销售团队和 AI 助理的工作结合起来。这使得销售团队能够立即与他们需要的潜在客户建立联系，同时也腾出时间来专注于推进他们的渠道和关闭业务。人工智能销售助理能够通过及时、个性化的服务来跟进来自世界各地的销售线索。它还会自动验证和更新联系信息、最佳通话时间以及产品兴趣。与 Conversica 解决方案的集成使 Purple 能够接触到数据库中的每一个潜在客户，并实现以前不可能实现的转化率。
运营影响
数量效益
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