Premier Farnell：发掘隐藏的交叉销售和追加销售机会以刺激收入增长
公司规模
Large Corporate
国家
- United Kingdom
产品
- IBM InfoSphere Information Server – Enterprise Edition
- IBM InfoSphere Information Governance Catalog
技术栈
- IBM InfoSphere
- Metadata Management
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Customer Satisfaction
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 电子产品
适用功能
- 销售与市场营销
- 商业运营
用例
- 供应链可见性(SCV)
- 需求计划与预测
服务
- 数据科学服务
- 系统集成
关于客户
Premier Farnell, plc 是一家全球领先的多渠道、高服务电子元件分销商，为工程师和采购专业人士提供服务。该集团在 40 多个国家开展业务，库存超过 600,000 种产品，代表 3,000 多个制造商品牌。该公司总部位于英国，业务遍布全球，为世界各地的客户提供服务。Premier Farnell 致力于为客户提供高质量的产品和服务，并不断改进其运营和业务流程。
挑战
Premier Farnell 是一家全球领先的电子元件分销商，它面临的挑战是其业务数据被困在孤岛中，难以洞察客户的购买行为。该公司需要一种方法来整合和管理其多元化业务中的数据，以了解购买行为、市场趋势和新需求。这将使他们能够在合适的时间向每位客户提供合适的产品，从而促进销售增长。该公司着手制定一项围绕其业务数据管理和治理的战略，以便为组织获取最大可能的价值并降低成本。
解决方案
Premier Farnell 决定实施基于 IBM InfoSphere Information Server Enterprise Edition 的强大元数据管理平台。特别是，IBM InfoSphere Information Governance Catalog 之所以被选中，是因为它能够支持跨多个领域的元数据管理，包括客户、供应商、位置、产品和服务产品；这是协调数据域和确保质量的关键功能。实施 InfoSphere 功能是 Premier Farnell 战略的重要第一步，该战略旨在转变其企业数据仓库，实现所有销售渠道中每个客户的单一视图，并深入了解其在所有子公司、地区、产品和客户的运营情况。此外，治理和标准化将在未来的遗留系统迁移中得到利用。
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