Premier Farnell: Uncovering hidden cross- and upselling opportunities to spark revenue growth
Customer Company Size
Large Corporate
Country
- United Kingdom
Product
- IBM InfoSphere Information Server – Enterprise Edition
- IBM InfoSphere Information Governance Catalog
Tech Stack
- IBM InfoSphere
- Metadata Management
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Revenue Growth
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Electronics
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Supply Chain Visibility
- Demand Planning & Forecasting
Services
- Data Science Services
- System Integration
About The Customer
Premier Farnell, plc is a leading global, multi-channel, high service distributor of electronics components for engineers and purchasing professionals. The Group has operations in over 40 countries and stocks in excess of 600,000 products representing over 3,000 manufacturer brands. The company is headquartered in the United Kingdom and has a global presence, serving customers worldwide. Premier Farnell is committed to providing high-quality products and services to its customers, and to continuously improving its operations and business processes.
The Challenge
Premier Farnell, a leading global distributor of electronics components, was facing a challenge with its business data being trapped in silos, making it difficult to gain insights into customer purchasing behavior. The company needed a way to integrate and govern data across its diverse business to understand purchasing behavior, market trends, and new demands. This would enable them to present each customer with the right product at the right time, sparking sales growth. The company set out to establish a strategy around the management and governance of its business data in order to derive the maximum possible value for the organization and keep costs down.
The Solution
Premier Farnell decided to implement a robust metadata management platform built on IBM InfoSphere Information Server Enterprise Edition. In particular, the IBM InfoSphere Information Governance Catalog was chosen for its ability to support metadata management across multiple domains, including customers, suppliers, locations, products, and service offerings; a critical capability to align data domains and ensure quality. The implementation of the InfoSphere capabilities is an essential first step in Premier Farnell’s strategy to transform its Enterprise Data Warehouse, enable a single view of each customer across all sales channels, and gain a deeper understanding of its operations across all subsidiaries, geographies, products and customers. Additionally, governance and standardization will be leveraged in future legacy systems migrations.
Operational Impact
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