Premier 艺术中心 deSingel 借助 Bynder 的 DAM 进行数字化转型
技术
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- 建筑物
- 电信
适用功能
- 产品研发
- 销售与市场营销
服务
- 系统集成
- 培训
关于客户
deSingel 是一家国际公认的艺术中心，总部位于比利时安特卫普。该中心提供一系列涵盖音乐、戏剧、舞蹈和建筑的课程，并致力于在艺术与社会之间架起一座桥梁。 deSingel 在瞬息万变的世界中为无国界的艺术提供了一个聚会场所。从音乐剧制作和舞蹈活动到循环艺术驻场和原创研究项目，deSingel 没有一周是一样的。其使命的核心部分是与其社区和更广泛的艺术行业保持密切关系。
挑战
deSingel 是一家位于比利时安特卫普的国际知名艺术中心，在管理和推广其多样化的项目和以社区为中心的举措方面面临着重大挑战。该中心的内容包括音乐剧制作、舞蹈活动、艺术驻场和研究项目，内容充满活力，面向线上和线下的广泛受众。这需要一个协调良好的传播部门以及大量多样化且易于识别的品牌和营销内容。该中心已经与 Bynder 合作伙伴和自动化专家 Catena Company 合作，以加快营销材料的设计。然而，他们需要一个解决方案来帮助他们集中、管理和分发不同的数字资产和品牌活动组合。
解决方案
deSingel 被推荐为 Bynder 的数字资产管理 (DAM) 解决方案，以帮助他们集中、管理和分发数字资产和品牌活动的多样化组合。入职流程是无缝的，Bynder 提供简单且个性化的实践培训。该解决方案的一个关键部分是将 DAM 与 Salesforce 和 Adobe InDesign 集成。这对于 deSingel 来说至关重要，因为组织大型艺术和戏剧制作通常会导致演员和艺术家在上线前频繁更换。通过 Bynder x Salesforce 集成，deSingel 可以提供每位艺术家的照片，并附加不同的元数据。当有人被替换时，可以在 Salesforce 中进行调整并自动同步。这确保了替换艺术家的正确照片无论发布在哪里都会出现，并附有正确的随附信息。
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