Bynder > Case Studies > Premier Arts Center deSingel's Digital Transformation with Bynder's DAM

Premier Arts Center deSingel's Digital Transformation with Bynder's DAM

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Applicable Industries

Buildings
Telecommunications

Applicable Functions

Product Research & Development
Sales & Marketing

Services

System Integration
Training

About The Customer

deSingel is an internationally recognized arts center based in Antwerp, Belgium. The center offers a range of programs across music, theatre, dance, and architecture, and is committed to building a bridge between art and society. deSingel provides a meeting place for art without borders in a rapidly-changing world. From musical theatre productions and dance events to revolving art residencies and original research programs, no one week is the same at deSingel. A core part of its mission is maintaining a close relationship with its community and the wider art industry.

The Challenge

deSingel, an internationally recognized arts center based in Antwerp, Belgium, faced a significant challenge in managing and promoting its diverse range of programs and community-focused initiatives. The center's content, which includes musical theatre productions, dance events, art residencies, and research programs, is dynamic and targets a wide range of audiences both online and offline. This required a well-coordinated communications department and a high volume of brand and marketing content that was both diverse and distinctly recognizable. The center was already working with Bynder partner and automation specialists, Catena Company, to speed up the design of marketing materials. However, they needed a solution to help them centralize, manage, and distribute their diverse mix of digital assets and brand campaigns.

The Solution

deSingel was recommended Bynder’s Digital Asset Management (DAM) solution to help them centralize, manage, and distribute their diverse mix of digital assets and brand campaigns. The onboarding process was seamless, with Bynder providing simplicity and personalized, hands-on training. A crucial part of the solution was the integration of DAM with Salesforce and Adobe InDesign. This was essential for deSingel as organizing large-scale artistic and theatre productions often led to frequent changes to the cast and artists before going live. With the Bynder x Salesforce integration, deSingel could have photos of each artist available with different metadata attached. When someone was replaced, this could be adjusted in Salesforce and synchronized automatically. This ensured that the right photo of the replacement artist appeared wherever it was published, with the right accompanying information.

Operational Impact

The implementation of Bynder's DAM solution has significantly improved deSingel's operations. The center can now manage and distribute its diverse mix of digital assets and brand campaigns more efficiently. The integration of DAM with Salesforce and Adobe InDesign has streamlined the process of updating marketing content and communications to reflect changes in the cast and artists of their productions. This has ensured that the right photo of the replacement artist appears wherever it’s published, with the right accompanying information. Furthermore, Bynder's DAM and adjacent integrations have centralized all of deSingel’s communications content and data, opening up new possibilities for further digitalization.