Precise location technology empowers LOKE to launch mobile payments app for major global bank
公司规模
11-200
地区
- Pacific
国家
- Australia
产品
- LOKE mobile processing platform
- Bluedot’s proprietary location technology
- Bluedot’s high precision Geolines™ and Geofences
技术栈
- Mobile App Development
- Location Services Technology
- Contextual Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 应用基础设施与中间件 - 数据交换与集成
- 平台即服务 (PaaS) - 连接平台
适用行业
- 金融与保险
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 软件设计与工程服务
- 系统集成
关于客户
LOKE is a leading company in mobile loyalty and payments. They have successfully deployed over 1,000 loyalty programs for major brands. Their mobile processing platform is a full stack solution that unifies payments, pre-ordering, customer engagement and loyalty for an enhanced customer experience and seamless transaction for merchants around the world. The company offers a range of mobile solutions including offers and promotions, payments, loyalty, order-ahead, pick-up, contextual analytics, and customer feedback. They serve a variety of industries including Quick Serve Restaurants (QSRs), hospitality, bars, and events.
挑战
LOKE, a leader in mobile loyalty and payments, was tasked with building a mobile payments app for one of the world’s 25 largest banks. The app was intended to serve as a digital wallet and smart-ordering service for Australian Football League (AFL) fans, allowing them to order, pay for, and pick up food and drinks without waiting in line at major stadiums. The challenge was to incorporate accurate location services that would recognize when fans at stadiums were on their way to pick up their order and send a notification to the merchant. Additionally, the company needed to provide the bank with real-time, proximity-based data to optimize the experience for bank customers.
解决方案
LOKE collaborated with Bluedot to deliver a location-aware solution mobile commerce app. They integrated Bluedot’s proprietary location technology into the app they were creating in collaboration with the bank. Bluedot’s easy-to-use map interface enabled LOKE to configure locations around food counters and bars at stadiums, such as Queensland Metricon Stadium, using Bluedot’s high precision Geolines™ and Geofences. The app supported sales and improved efficiency for the merchant, while transforming the user experience. Bluedot’s advanced conditioning engine ('Zone Enablement') ensured the virtual locations were only active for customers who made a purchase, increasing personalization and avoiding spamming users with irrelevant or unwanted messages. Bluedot technology also collected contextual and accurate insights into foot traffic, the most popular times for purchases and how long fans spent at each location.
运营影响
数量效益
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