Precise location technology empowers LOKE to launch mobile payments app for major global bank
Company Size
11-200
Region
- Pacific
Country
- Australia
Product
- LOKE mobile processing platform
- Bluedot’s proprietary location technology
- Bluedot’s high precision Geolines™ and Geofences
Tech Stack
- Mobile App Development
- Location Services Technology
- Contextual Analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Finance & Insurance
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Software Design & Engineering Services
- System Integration
About The Customer
LOKE is a leading company in mobile loyalty and payments. They have successfully deployed over 1,000 loyalty programs for major brands. Their mobile processing platform is a full stack solution that unifies payments, pre-ordering, customer engagement and loyalty for an enhanced customer experience and seamless transaction for merchants around the world. The company offers a range of mobile solutions including offers and promotions, payments, loyalty, order-ahead, pick-up, contextual analytics, and customer feedback. They serve a variety of industries including Quick Serve Restaurants (QSRs), hospitality, bars, and events.
The Challenge
LOKE, a leader in mobile loyalty and payments, was tasked with building a mobile payments app for one of the world’s 25 largest banks. The app was intended to serve as a digital wallet and smart-ordering service for Australian Football League (AFL) fans, allowing them to order, pay for, and pick up food and drinks without waiting in line at major stadiums. The challenge was to incorporate accurate location services that would recognize when fans at stadiums were on their way to pick up their order and send a notification to the merchant. Additionally, the company needed to provide the bank with real-time, proximity-based data to optimize the experience for bank customers.
The Solution
LOKE collaborated with Bluedot to deliver a location-aware solution mobile commerce app. They integrated Bluedot’s proprietary location technology into the app they were creating in collaboration with the bank. Bluedot’s easy-to-use map interface enabled LOKE to configure locations around food counters and bars at stadiums, such as Queensland Metricon Stadium, using Bluedot’s high precision Geolines™ and Geofences. The app supported sales and improved efficiency for the merchant, while transforming the user experience. Bluedot’s advanced conditioning engine ('Zone Enablement') ensured the virtual locations were only active for customers who made a purchase, increasing personalization and avoiding spamming users with irrelevant or unwanted messages. Bluedot technology also collected contextual and accurate insights into foot traffic, the most popular times for purchases and how long fans spent at each location.
Operational Impact
Quantitative Benefit
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