Iris > 实例探究 > 必胜客的肯德基爆米花鸡肉披萨:全球产品发布会

必胜客的肯德基爆米花鸡肉披萨:全球产品发布会

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适用行业
  • 食品与饮料
  • 电信
适用功能
  • 物流运输
用例
  • 最后一英里交付
  • 时间敏感网络
关于客户
挑战
由于快餐食品种类繁多且限时优惠,任何品牌都很难推出真正具有开创性的产品。
解决方案
为了确保必胜客的肯德基爆米花鸡肉披萨在全球范围内的推出不只是另一种菜单选项,他们需要将肯德基披萨定位为所有披萨爱好者的必尝选择。
运营影响
  • The global campaign for the launch of Pizza Hut's KFC Popcorn Chicken Pizza was a significant operational success. It marked the first time two major brands in the same category collaborated on a single product globally, setting a new precedent in the quick-service food category. The campaign's innovative approach, combining traditional advertising with social media marketing, allowed Pizza Hut to effectively reach a wide audience and generate significant media coverage. The use of a brand influencer and social media activations further enhanced the campaign's reach and impact, contributing to its overall success.
数量效益
  • The campaign ran globally across 20 markets
  • The campaign achieved 79 pieces of coverage
  • 7 pieces of national coverage were achieved, including features in The Sun, Mail Online, Metro Online and Mirror Online

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