Iris > 实例探究 > 必胜客的“食肉动物认可”活动:进军植物性市场

必胜客的“食肉动物认可”活动:进军植物性市场

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适用行业
  • 食品与饮料
  • 运输
适用功能
  • 物流运输
用例
  • 最后一英里交付
关于客户
挑战
必胜客希望通过与 Beyond Meat 合作,进军日益增长的植物性和无肉替代品市场。
解决方案
必胜客发起了“食肉动物认可”活动,展示他们的新型植物披萨,并证明它仍然提供完整的必胜客体验。
运营影响
  • The 'Approved by Carnivores' campaign was a creative and strategic solution to the challenge of promoting a new plant-based product to a customer base that is largely accustomed to meat-based pizzas. The campaign effectively communicated the message that the new plant-based pizza is as delicious and satisfying as the regular offerings from Pizza Hut. By leveraging the power of social media and influencer marketing, Pizza Hut was able to reach a wider audience and generate buzz around the new product. The campaign also helped to strengthen Pizza Hut's brand image as a company that is innovative and responsive to the changing tastes and preferences of its customers.

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