Pipeline Insight Case Study: Vungle
公司规模
200-1,000
地区
- America
- Europe
国家
- Germany
- United Kingdom
- United States
产品
- Pipeline Insight for Sales Analytics
- Salesforce.com
技术栈
- Salesforce.com
- Sales Process Analytics Tool
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 分析与建模 - 预测分析
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- Professional Service
- Software
适用功能
- 商业运营
- 销售与市场营销
服务
- 数据科学服务
- 系统集成
关于客户
Vungle is a mobile video advertising network, powering some of the world’s largest apps and games. Its native HD mobile platform powers 15-second in-app video ads that help mobile app developers acquire users and make traditional text and banner ads a thing of the past. A fast-growing startup, Vungle has offices in San Francisco, New York, London, and Berlin. The company is known for its innovative approach to mobile advertising, providing high-quality video ads that integrate seamlessly into mobile apps, enhancing user experience while driving revenue for app developers. Vungle's rapid growth and global presence underscore its significant impact on the mobile advertising industry.
挑战
Vungle was eager to have greater visibility into its pipeline and be able to drill down into the data, such as specific results by sales rep, by team, and by stage in the sales process. Because of its long sales cycle and complex selling environment, Vungle wanted to gain better insights into opportunities within the pipeline: changes in volume, sticking points, speed of progression. It was looking to identify more predictive behaviors of success and to flag areas that might need course corrections. Additionally, with its multiple sales processes, Vungle needed a solution that could combine and report on key performance indicators in a single corporate sales process, while still providing detail on each separate process. Efficiency and ease of use was paramount for the startup, which was looking to streamline its report development process from two or three days each week to a click of the mouse. Similarly, the solution had to be easy to understand and use by the sales team, or it would be disregarded.
解决方案
Marseli teamed with Vungle to understand the issues facing the startup. The solution: Pipeline Insight for Sales Analytics. This powerful sales process analytics tool provides a micro-level view of opportunity performance that improves the visibility, analysis, and management of the Vungle sales process, allowing up-to-the-minute insights into the behaviors of sales reps and how they manage opportunities at every stage of the process. This instant access gives managers the information needed to coach on-demand for improved revenue performance. Insight does not demand any additional time investment on the part of sales reps; they follow their existing sales process and data reporting requirements inside Salesforce.com, as they were trained. This compatibility between tools has increased the adoption rate among Vungle reps of Salesforce.com, which has improved forecasting and confidence in the overall pipeline data with Salesforce.com.
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
Factor-y S.r.l. – Establishes a cost-effective, security-rich development environment with SoftLayer technology
Factor-y S.r.l., a web portal developer, was faced with the challenge of migrating its development infrastructure to a reliable cloud services provider with highly responsive technical support. The company needed a solution that would not only provide a secure and reliable environment but also support its expansion by providing resources to create and deliver innovative offerings.
Case Study
UBM plc: Taking the pulse of the business and engaging employees with a far-reaching strategic transformation
UBM, a leading global events business, was undergoing a significant strategic transformation named 'Events First'. As part of this transformation, the company was preparing to complete the largest acquisition in its history - Advanstar, a US-based events and marketing services business valued at more than USD970m. The company faced the risk of human capital flight if it was unable to effectively engage top talent with the new strategic direction. UBM needed to make significant structural, process and systems changes, uniting its previously autonomous regional businesses. The challenge was to ensure all of its employees were engaged and aligned with the new future vision.
Case Study
Darwin Ecosystem: Accelerating discovery and insight through cutting-edge big data and cognitive technologies
Darwin Ecosystem was founded with a unique vision of harnessing chaos theory mathematics to uncover previously hidden connections in unstructured data. The company’s algorithms can look at all the data generated by any source (such as news, RSS feeds and Twitter), and analyze how a specific set of concepts within that data are evolving over time. This is particularly valuable in situations such as business and competitive intelligence, social research, brand monitoring, legal discovery, risk mitigation and even law enforcement. A common problem in these areas is that a regular web search will only turn up the all-time most popular answers to a given question – but what the expert researcher is actually interested in is the moment-tomoment evolution of the data available on that topic. Darwin’s algorithm is computationally intensive, and the sources of data it correlates can be vast. To bring its benefits to a larger commercial audience, Darwin needed to find a way to make it scale.
Case Study
Wittmann EDV-Systeme launches IT monitoring services
Small and medium-sized businesses often lack the know-how and resources required for thorough IT system monitoring. Wittmann EDV-Systeme wanted to launch a solution to plug the gap – enabling it to improve its own competitiveness and that of its customers. IT landscapes are becoming ever more complex and outsourcing is gaining popularity, IT systems must nonetheless remain easy-to-use and extremely reliable at all times. Automated, round-the-clock system monitoring therefore represents an immensely valuable proposition for companies: downtime for business-critical applications can be avoided, and IT systems remain available at all times.
Case Study
Zend accelerates, simplifies PHP development
Zend Technologies, a major contributor to the PHP open source community, needed to keep pace with emerging trends such as mobility, agile development, application lifecycle management and continuous delivery. The company needed to provide the right tools to the worldwide community of PHP developers. The challenge was to support enterprise-class capabilities from end to end, including mobile, compliance and security. The pace of business required developers to show results fast across a variety of devices without compromising quality or security.
Case Study
Delivering modern data protection with cloud scale backup from Cobalt Iron and IBM
Organizations are struggling to modernize their legacy data protection environments in the face of growing demands around new infrastructure, new applications, and budget consolidation. Virtualization and modern application development processes have significantly outgrown legacy backup architectures. In response, infrastructure teams have created multiple backup solution types to handle the varying SLAs (performance, scale, cost) required by their business sponsors. However, the sheer number and variety of solutions in this uncontrolled expansion creates huge amounts of work, threatening to overwhelm the IT team in many organizations. Today, developers may add new applications and virtual server instances by the hundreds per day without accounting for the restrictions of the existing backup infrastructure. They leverage the cloud for immediate compute and storage resources, yet rarely communicate succinctly with corporate IT to ensure that the appropriate data protection services are in place.