Piloting New Displays and Testing for Effect on KPIs
公司规模
1,000+
地区
- America
国家
- United States
产品
- RetailNext Traffic Counting Sensors
- RetailNext Dwell Sensors
技术栈
- Traffic Counting Sensors
- Dwell Sensors
- Heat Maps
实施规模
- Pilot projects
影响指标
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 分析与建模 - 预测分析
- 功能应用 - 远程监控系统
- 传感器 - 相机/视频系统
适用行业
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 预测性维护
- 零售店自动化
服务
- 数据科学服务
- 系统集成
关于客户
With over 2,200 stores in 33 states, this large food and drug retailer grew its business by delivering on its commitment to offer shoppers products they want to buy, at a fair price, and with an exceptional level of customer service.
挑战
The grocery retailer and one of its FMCG partners, a leading provider of gift cards, experienced less-than-anticipated performance from their endcap display. The retailer and the FMCG partner both were interested in determining whether the location of the endcap was optimal for the product in terms of customer experience and return on investment.
解决方案
First, RetailNext deployed traffic counting sensors at the front entrance to accurately capture whole-store traffic. Next, RetailNext placed dwell sensors in proximity to the endcap and measured traffic to the display, as well as dwells, dwell time, and dwell conversion. With the collected data, RetailNext then generated heat maps depicting shopper engagement in the display area. After establishing a baseline, the retailer moved the display to a test location in the store. RetailNext collected the same metrics and generated additional heat maps for the new location.
运营影响
数量效益
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