Piloting New Displays and Testing for Effect on KPIs
Company Size
1,000+
Region
- America
Country
- United States
Product
- RetailNext Traffic Counting Sensors
- RetailNext Dwell Sensors
Tech Stack
- Traffic Counting Sensors
- Dwell Sensors
- Heat Maps
Implementation Scale
- Pilot projects
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
Technology Category
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Remote Monitoring & Control Systems
- Sensors - Camera / Video Systems
Applicable Industries
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Maintenance
- Retail Store Automation
Services
- Data Science Services
- System Integration
About The Customer
With over 2,200 stores in 33 states, this large food and drug retailer grew its business by delivering on its commitment to offer shoppers products they want to buy, at a fair price, and with an exceptional level of customer service.
The Challenge
The grocery retailer and one of its FMCG partners, a leading provider of gift cards, experienced less-than-anticipated performance from their endcap display. The retailer and the FMCG partner both were interested in determining whether the location of the endcap was optimal for the product in terms of customer experience and return on investment.
The Solution
First, RetailNext deployed traffic counting sensors at the front entrance to accurately capture whole-store traffic. Next, RetailNext placed dwell sensors in proximity to the endcap and measured traffic to the display, as well as dwells, dwell time, and dwell conversion. With the collected data, RetailNext then generated heat maps depicting shopper engagement in the display area. After establishing a baseline, the retailer moved the display to a test location in the store. RetailNext collected the same metrics and generated additional heat maps for the new location.
Operational Impact
Quantitative Benefit
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