优化汽车行业人工智能的潜在客户开发和参与
适用行业
- 汽车
- 石油和天然气
适用功能
- 销售与市场营销
用例
- 时间敏感网络
关于客户
OEConnection (OEC) 是汽车行业领先的技术解决方案提供商。他们专注于为汽车制造商及其特许经销商提供高质量的解决方案，重点是促进原始设备 (OE) 替换零件的销售。 OEC 的服务在汽车行业至关重要，因为它们有助于简化销售原厂更换零件的流程，确保汽车制造商和经销商能够高效、有效地到达其目标市场。然而，与许多企业一样，OEC 在潜在客户开发和参与方面面临挑战，这对其销售和整体业务绩效至关重要。
挑战
OEConnection (OEC) 是一家为汽车制造商及其特许经销商提供高质量技术解决方案的提供商，在潜在客户开发过程中面临着重大挑战。尽管投入了大量的时间和资源来产生潜在客户，但结果充其量也微乎其微。该公司需要更多地关注合格的潜在客户，以最大限度地利用机会，但又不能增加员工人数。这构成了一项重大挑战，因为它需要一种更高效、更有效的方法来产生和参与潜在客户，同时又不会增加成本或需要额外的人员。
解决方案
为了应对这一挑战，OEC 转向 Conversica 的 AI 解决方案。 Conversica 的 AI 助手被部署为持续处理管道中的潜在客户，为每个潜在客户平均发送 12 条消息以实现成功参与。该解决方案使 OEC 能够优化其销售流程，跟踪人工智能平台带来的潜在客户和转化客户的数量。 OEC 的销售团队现在根据产品兴趣使用四种类型的潜在客户参与对话来接触不同的目标受众。这种人工智能驱动的方法不仅简化了潜在客户生成流程，还提高了潜在客户的质量，从而最大限度地提高了转化机会。
运营影响
数量效益
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