ManyChat > 实例探究 > [案例研究] Offset Solar 如何通过 ManyChat 在 6 个月内创造 120 万美元的收入

[案例研究] Offset Solar 如何通过 ManyChat 在 6 个月内创造 120 万美元的收入

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适用行业
  • 水泥
  • 可再生能源
适用功能
  • 销售与市场营销
用例
  • 对话机器人
  • 现场人员安全管理
关于客户
Offset Solar 是美国家庭太阳能安装领域的领导者。他们看到通过主页上的联系表预订了新的销售会议,但希望改进他们的潜在客户开发流程。
挑战
Offset Solar 希望测试聊天营销如何帮助加快销售周期并创建潜在客户生成流程,以快速确定访客资格并将其转化为销售线索。
解决方案
Offset Solar 决定使用 ManyChat 机器人与网站访问者展开对话并帮助预订更多会议。他们在 Messenger 中设计了一个四步流程来帮助确定潜在客户的资格,包括向访问者提出问题、提供有价值的内容、最后收集敏感信息以及亲自完成交易。
运营影响
  • The implementation of the ManyChat bot significantly improved Offset Solar's lead generation process. The chatbot not only helped in initiating conversations with site visitors but also in qualifying interested prospects and discovering more about their energy needs. This led to a more efficient, customer-focused lead generation strategy. The four-step process designed inside Messenger effectively qualified leads and ensured that only genuinely interested people were in the sales funnel. The chatbot also helped build a closer relationship with the visitors by offering valuable content. Despite the automation, the importance of human interaction was recognized, with the final step of the process involving a personal interaction with a sales rep to close the deal.

数量效益
  • Generated over $1.2 million in sales within six months

  • Significantly higher open rates and click-through rates with the use of question-based chatbot openings

  • Successfully qualified and funneled website leads through ManyChat

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