技术
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
- 海洋与航运
- 运输
适用功能
- 物流运输
- 销售与市场营销
用例
- 最后一英里交付
- 交通模拟
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
NZ Post 是一家国有企业,在新西兰各地提供邮政服务已有 180 多年的历史。他们已转型为一家可靠的快递和在线数字服务组织,旨在在全球范围内发展其数字解决方案和电子商务物流服务,并提供个性化的客户体验。
挑战
新西兰邮政需要访问和收集不同系统中的数据,例如包裹跟踪数据、联络中心数据和财务数据。他们还希望重塑业务模式,以满足不断变化的客户需求并提供个性化的客户体验。
解决方案
新西兰邮政在 Salesforce™ Customer 360 上为政府推出了客户联络中心,并用 MuleSoft® Anypoint Platform™ 取代了其传统集成解决方案。他们通过连接客户联络中心的关键组件、标准化其集成策略以及在 Sales Cloud 中收集客户数据来创建客户信息的单一真实来源,从而创建了客户的单一视图。他们还通过 Anypoint Exchange 为零售商客户提供 API,使他们能够将其电子商务平台与新西兰邮政的运输系统集成。此外,他们还通过与世界各地的邮政和商业物流合作伙伴的合作伙伴关系扩展了其交付网络。
运营影响
数量效益
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