Nostragamus 借助 MoEngage 的推送放大 + 将推送通知交付率提高了 50%
适用行业
- 设备与机械
- 运输
适用功能
- 物流运输
用例
- 最后一英里交付
- 泄漏与洪水监测
关于客户
Nostragamus 是印度第一款基于预测的梦幻体育应用程序，拥有超过 500 万用户。该公司成立于两年半前，目标是打造一款为印度观众量身定制的梦幻体育应用。用户不是选择一支由 11 名成员组成的球队，而是被要求从给定比赛的任意 15 个特定事件中进行选择，例如最大得分手或最大三柱门得分手。这种独特的方法使 Nostragamus 能够将其应用程序服务扩展到板球和足球以外的游戏，包括羽毛球、网球、卡巴迪、曲棍球等。该应用程序提供印地语版本，可在 Android、iOS 和 Web 平台上访问。
挑战
Nostragamus 是印度第一款基于预测的梦幻体育应用程序，其推送通知交付面临着重大挑战，这影响了其整体用户保留策略。该公司发现，55% 的用户使用中国原始设备制造商 (OEM)，其中 30% 使用小米设备。这带来了一个问题，因为操作系统和设备级限制切断了设备与 Google Cloud Messaging (GCM) 的连接，而 Google Cloud Messaging (GCM) 是向客户推送通知的重要组件。结果，推送通知的发送和用户参与度大幅下降，这严重影响了业务。
解决方案
Nostragamus 求助于 MoEngage 的“Push Amplification+”来应对这一挑战。该解决方案使 Nostragamus 能够生成及时、相关的消息，以吸引不同级别的用户。 “推送放大+”的实施使所有设备的总体交付率在几周内提高了 40%。对于过去 30 天内活跃的用户，送达率提高了 50%。该解决方案对小米设备尤其有效，交付率提高了 75%。该解决方案还使小米设备的 30 天用户留存率提高了 25%，中国 OEM 设备的 30 天用户留存率提高了 5%。
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