Newspaper optimizes delivery zones to increase revenue and efficiency
公司规模
1,000+
地区
- America
国家
- United States
产品
- NAVTEQ map data
- RouteSmart for ArcGIS
- NAVTEQ geocoding
技术栈
- Geocoding
- Route Optimization Software
- Mapping Data
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 分析与建模 - 预测分析
- 功能应用 - 车队管理系统 (FMS)
- 传感器 - 全球定位系统
适用功能
- 物流运输
- 销售与市场营销
用例
- 车队管理
- 预测性维护
服务
- 软件设计与工程服务
- 系统集成
关于客户
The Columbus Dispatch is a daily newspaper serving the Columbus, Ohio area. It has a significant readership and a large independent contractor force responsible for delivering about 1,600 routes each day. The newspaper aims to provide high-quality service to its subscribers while also offering attractive advertising options to both small and large businesses. The Columbus Dispatch is committed to leveraging technology to improve its operations, enhance customer satisfaction, and increase revenue. By optimizing its delivery routes and advertising zones, the newspaper seeks to stay competitive in a challenging market environment.
挑战
The Columbus Dispatch daily newspaper faced two challenges. First, the advertising department was requesting flexible and precise advertising zones. This would help attract smaller businesses that are focused on more narrow geographic markets, while providing larger advertisers flexible zones that many other newspapers were offering. The other challenge involved optimizing delivery routes for an independent contractor force that delivered about 1,600 routes each day. The routes needed to be contiguous and ZIP Code “pure” — with no route containing a partial ZIP Code area — to accommodate advertising zones. Plus, routes needed to be logical and efficient to help ensure fast, on-time delivery to subscribers even when new or substitute contractors were on the job.
解决方案
The Columbus Dispatch deployed NAVTEQ map data and geocoding capabilities within RouteSmart for ArcGIS™, a route optimization software from RouteSmart Technologies, Inc. Bruce Bartlett, Routing Database Manager at The Columbus Dispatch, uses RouteSmart and NAVTEQ data every day to produce delivery lists for the 1,600 routes. Plus, the delivery routes are ZIP Code pure in the metro area and limited to a single advertising cluster in more rural areas — allowing targeted advertising through the use of circular inserts. In addition, Bartlett has automated the production of the delivery address list, which is sequenced and includes turn-by-turn directions. He also produces accurate maps based on NAVTEQ data for new or substitute carriers working unfamiliar areas.
运营影响
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