Newspaper optimizes delivery zones to increase revenue and efficiency
Company Size
1,000+
Region
- America
Country
- United States
Product
- NAVTEQ map data
- RouteSmart for ArcGIS
- NAVTEQ geocoding
Tech Stack
- Geocoding
- Route Optimization Software
- Mapping Data
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
Technology Category
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Fleet Management Systems (FMS)
- Sensors - GPS
Applicable Functions
- Logistics & Transportation
- Sales & Marketing
Use Cases
- Fleet Management
- Predictive Maintenance
Services
- Software Design & Engineering Services
- System Integration
About The Customer
The Columbus Dispatch is a daily newspaper serving the Columbus, Ohio area. It has a significant readership and a large independent contractor force responsible for delivering about 1,600 routes each day. The newspaper aims to provide high-quality service to its subscribers while also offering attractive advertising options to both small and large businesses. The Columbus Dispatch is committed to leveraging technology to improve its operations, enhance customer satisfaction, and increase revenue. By optimizing its delivery routes and advertising zones, the newspaper seeks to stay competitive in a challenging market environment.
The Challenge
The Columbus Dispatch daily newspaper faced two challenges. First, the advertising department was requesting flexible and precise advertising zones. This would help attract smaller businesses that are focused on more narrow geographic markets, while providing larger advertisers flexible zones that many other newspapers were offering. The other challenge involved optimizing delivery routes for an independent contractor force that delivered about 1,600 routes each day. The routes needed to be contiguous and ZIP Code “pure” — with no route containing a partial ZIP Code area — to accommodate advertising zones. Plus, routes needed to be logical and efficient to help ensure fast, on-time delivery to subscribers even when new or substitute contractors were on the job.
The Solution
The Columbus Dispatch deployed NAVTEQ map data and geocoding capabilities within RouteSmart for ArcGIS™, a route optimization software from RouteSmart Technologies, Inc. Bruce Bartlett, Routing Database Manager at The Columbus Dispatch, uses RouteSmart and NAVTEQ data every day to produce delivery lists for the 1,600 routes. Plus, the delivery routes are ZIP Code pure in the metro area and limited to a single advertising cluster in more rural areas — allowing targeted advertising through the use of circular inserts. In addition, Bartlett has automated the production of the delivery address list, which is sequenced and includes turn-by-turn directions. He also produces accurate maps based on NAVTEQ data for new or substitute carriers working unfamiliar areas.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Remote Monitoring & Predictive Maintenance App for a Solar Energy System
The maintenance & tracking of various modules was an overhead for the customer due to the huge labor costs involved. Being an advanced solar solutions provider, they wanted to ensure early detection of issues and provide the best-in-class customer experience. Hence they wanted to automate the whole process.
Case Study
Predictive Maintenance for Industrial Chillers
For global leaders in the industrial chiller manufacturing, reliability of the entire production process is of the utmost importance. Chillers are refrigeration systems that produce ice water to provide cooling for a process or industrial application. One of those leaders sought a way to respond to asset performance issues, even before they occur. The intelligence to guarantee maximum reliability of cooling devices is embedded (pre-alarming). A pre-alarming phase means that the cooling device still works, but symptoms may appear, telling manufacturers that a failure is likely to occur in the near future. Chillers who are not internet connected at that moment, provide little insight in this pre-alarming phase.
Case Study
Aircraft Predictive Maintenance and Workflow Optimization
First, aircraft manufacturer have trouble monitoring the health of aircraft systems with health prognostics and deliver predictive maintenance insights. Second, aircraft manufacturer wants a solution that can provide an in-context advisory and align job assignments to match technician experience and expertise.
Case Study
Integral Plant Maintenance
Mercedes-Benz and his partner GAZ chose Siemens to be its maintenance partner at a new engine plant in Yaroslavl, Russia. The new plant offers a capacity to manufacture diesel engines for the Russian market, for locally produced Sprinter Classic. In addition to engines for the local market, the Yaroslavl plant will also produce spare parts. Mercedes-Benz Russia and his partner needed a service partner in order to ensure the operation of these lines in a maintenance partnership arrangement. The challenges included coordinating the entire maintenance management operation, in particular inspections, corrective and predictive maintenance activities, and the optimizing spare parts management. Siemens developed a customized maintenance solution that includes all electronic and mechanical maintenance activities (Integral Plant Maintenance).
Case Study
IoT-based Fleet Intelligence Innovation
Speed to market is precious for DRVR, a rapidly growing start-up company. With a business model dependent on reliable mobile data, managers were spending their lives trying to negotiate data roaming deals with mobile network operators in different countries. And, even then, service quality was a constant concern.