News Corp Australia Headlines Ad Revenue with Mashery APIs
公司规模
Large Corporate
地区
- Pacific
国家
- Australia
产品
- TIBCO Mashery
技术栈
- API Management
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 应用基础设施与中间件 - API 集成与管理
适用功能
- 商业运营
- 销售与市场营销
服务
- 软件设计与工程服务
- 系统集成
关于客户
News Corp Australia is the leading media company in Australia, offering a wide range of news, lifestyle, sports, and business content. The company plays a crucial role in the lives of consumers and provides advertisers with extensive reach across various platforms, including broadcast, mobile, print, tablet, and web. As Australia's number one media company, News Corp Australia is committed to delivering high-quality content and innovative solutions to engage and retain its audience while driving revenue growth for advertisers.
挑战
The media industry is undergoing massive disruption, with consumers and advertisers migrating to digital channels. News Corp Australia faced challenges with their monolithic platform, which was constrained in capacity, volume, and the ability to quickly adapt to market dynamics. The platform required large monthly releases, making it difficult for the business to respond swiftly to e-market changes. Additionally, the platform was resourced by a single team, making it hard to find and retain resources.
解决方案
News Corp Australia decided to adopt TIBCO Mashery for API management to address their challenges. The API platform enabled them to quickly get developers up and running, facilitating regular internal and external hack days. This allowed the company to realize the full potential of their digital assets, such as publishing thousands of content articles to the Apple News Network without incremental costs. The API platform also reduced their time to market from months to multiple releases a day and eliminated outages for major releases. Over three years, daily API calls increased from just over 2 million to over 9 million, as the business API-enabled all key products and platforms. Mashery APIs also lowered the barriers to market experimentation, allowing News Corp Australia to focus on commercializing their digital businesses and targeting niche audiences for advertisers.
运营影响
数量效益
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