News Corp Australia Headlines Ad Revenue with Mashery APIs
Company Size
1,000+
Region
- Pacific
Country
- Australia
Product
- TIBCO Mashery
Tech Stack
- API Management
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Software Design & Engineering Services
- System Integration
About The Customer
News Corp Australia is the leading media company in Australia, offering a wide range of news, lifestyle, sports, and business content. The company plays a crucial role in the lives of consumers and provides advertisers with extensive reach across various platforms, including broadcast, mobile, print, tablet, and web. As Australia's number one media company, News Corp Australia is committed to delivering high-quality content and innovative solutions to engage and retain its audience while driving revenue growth for advertisers.
The Challenge
The media industry is undergoing massive disruption, with consumers and advertisers migrating to digital channels. News Corp Australia faced challenges with their monolithic platform, which was constrained in capacity, volume, and the ability to quickly adapt to market dynamics. The platform required large monthly releases, making it difficult for the business to respond swiftly to e-market changes. Additionally, the platform was resourced by a single team, making it hard to find and retain resources.
The Solution
News Corp Australia decided to adopt TIBCO Mashery for API management to address their challenges. The API platform enabled them to quickly get developers up and running, facilitating regular internal and external hack days. This allowed the company to realize the full potential of their digital assets, such as publishing thousands of content articles to the Apple News Network without incremental costs. The API platform also reduced their time to market from months to multiple releases a day and eliminated outages for major releases. Over three years, daily API calls increased from just over 2 million to over 9 million, as the business API-enabled all key products and platforms. Mashery APIs also lowered the barriers to market experimentation, allowing News Corp Australia to focus on commercializing their digital businesses and targeting niche audiences for advertisers.
Operational Impact
Quantitative Benefit
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