New Forecasting Solution Boosts Beverage Company’s Promotional Results
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Antuit Simulator Tool
技术栈
- Open Source Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 分析与建模 - 预测分析
- 分析与建模 - 实时分析
- 功能应用 - 企业资源规划系统 (ERP)
适用行业
- 食品与饮料
适用功能
- 销售与市场营销
- 商业运营
用例
- 需求计划与预测
- 补货预测
服务
- 数据科学服务
- 软件设计与工程服务
关于客户
A major beverage company has seen tremendous improvement in the promotional capabilities of one of its business units. The business unit struggled with promotional decisions due to the lack of insight into the anticipated impact of their decisions. Now, with a new forecasting solution, the business unit has the insight it needs, along with improvements in its processes to make the necessary promotional planning decisions six months in advance with a stronger, more accurate predictive lens for decision making.
挑战
The beverage company encountered significant difficulties in sufficiently forecasting the impact of promotional decisions. The company lacked the insights to plan how far in advance to execute promotions. Their goal centered on the ability to make these forecasts six months ahead. By planning this far in advance, it helped them with key decisions such as which brands to promote, in which channels and how. This would also help with promotional investment decisions to reduce spend to maximize ROI. The beverage company wanted a solution that reduced decision turnaround time significantly and improve forecast accuracy to improve confidence in decision making.
解决方案
Antuit built a simulator tool that could reliably predict the impact of promotional lift and give them the information it needed, when it needed it, to run multiple scenarios to maximize sales and revenue. This solution, which uses open source analytics and a simulator front end, conducts simulations at several levels: channel, banner, brand, SKU, week, and the intensity of the promotion. It was able to assess incremental lift and ROI to help determine the appropriate fit for the promotional execution, forecast the promotion’s impact on key metrics such as volume and revenue, and offer competitive insights. Through a variety of analytics, it helps the operations unit estimate promotion lift impact based on various levers, such as whether the promotion involves a promotional pack, a buy-one-get-one-free offer, or a percentage price discount. The solution forecasts the baseline and all of the significant drivers of demand above that baseline to maximize promotional profitability. With a better understanding of the most important promotional levers, the business can predict incremental revenue and volume and visualize not their only their own SKUs but also those of competitors, in addition, the solution provided a simplified report that can be shared across the organization enhancing communication of strategy and execution across key accounts.
运营影响
数量效益
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