Netflix 的物联网和设计创新方法
技术
- 分析与建模 - 实时分析
- 网络与连接 - 5G
适用行业
- 水泥
- 设备与机械
适用功能
- 产品研发
- 质量保证
用例
- 实验自动化
服务
- 测试与认证
关于客户
Netflix 是一家流媒体服务和内容制作公司，总部位于加利福尼亚州洛斯加托斯。该公司已从一家邮购 DVD 公司发展成为一家在全球拥有超过 1.18 亿客户的全球流媒体服务公司。 Netflix 以其创新的设计和技术方法而闻名，它重视灵活性和自由而不是标准化。该公司采用了一种称为“山”或“多变量”测试的独特流程，其中包括对界面、交互设计、导航模式、手势支持和内容进行彻底的改变，并用一小部分会员来测试这些改变，以推动创新。
挑战
Netflix 是一家流媒体服务和内容制作公司，拥有独特的文化和自由主导的设计视角。然而，这种方法带来了挑战，因为它偏离了许多大公司采用的标准化设计系统、工具堆栈和流程。 Netflix 重视灵活性而非标准化，这可能会导致设计过程中出现不一致和缺乏凝聚力。此外，该公司的创新流程被称为“山地”或“多元”测试，涉及对界面、交互设计、导航模式、手势支持和内容进行彻底的改变，需要高水平的协调和精确度。
解决方案
为了应对这些挑战，Netflix 开发了一种独特的设计流程，从初步研究开始，了解会员如何使用该服务以及当前产品体验的不足之处。基于这项研究，团队使用不受当前技术限制的“蓝天，一切皆有可能”的方法构建了概念并对其进行迭代。他们使用各种工具（包括 InVision）来创建高保真原型，可以与客户进行测试并用于收集反馈。然后，该反馈用于改进产品，并且可能需要进行额外的测试。如果该项目获得批准，就会向 Netflix 在全球超过 1.18 亿的客户推出。 Netflix 还拥有去中心化的组织结构，将设计嵌入到跨职能团队中，赋予他们更多的自主权来做出关键决策。
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