Netflix's Innovative Approach to IoT and Design
Technology Category
- Analytics & Modeling - Real Time Analytics
- Networks & Connectivity - 5G
Applicable Industries
- Cement
- Equipment & Machinery
Applicable Functions
- Product Research & Development
- Quality Assurance
Use Cases
- Experimentation Automation
Services
- Testing & Certification
About The Customer
Netflix is a streaming service and content production company based in Los Gatos, California. The company has evolved from a mail order DVD company to a global streaming service with over 118 million customers around the world. Netflix is known for its innovative approach to design and technology, and it values flexibility and freedom over standardization. The company employs a unique process called 'mountain' or 'multivariate' testing, which involves making radical changes to the interface, interaction design, navigation patterns, gesture support, and content, and testing these changes with small subsets of their member base to drive innovation.
The Challenge
Netflix, a streaming service and content production company, has a unique culture and perspective on design where freedom reigns. However, this approach presents a challenge as it deviates from the standardized design systems, tool stacks, and processes that many large companies employ. Netflix values flexibility over standardization, which can lead to inconsistencies and a lack of cohesion in their design process. Furthermore, the company's innovative process called 'mountain' or 'multivariate' testing, which involves making radical changes to the interface, interaction design, navigation patterns, gesture support, and content, requires a high level of coordination and precision.
The Solution
To address these challenges, Netflix has developed a unique design process that starts with preliminary research to understand how members are using the service and where current product experiences are falling short. Based on this research, the team builds out concepts and iterates on them, using a 'blue sky, anything goes' approach that is not limited by current technologies. They use various tools, including InVision, to create high-fidelity prototypes that can be tested with customers and used to gather feedback. This feedback is then used to make improvements to the product, and additional testing may be needed. If the project is greenlit, it is then launched to Netflix’s 118+ million customers around the world. Netflix also has a decentralized org structure that embeds design within cross-functional teams, giving them more autonomy to make key decisions.
Operational Impact
Quantitative Benefit
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