MINI Grand Tour：影响者主导的 Clubman 公路旅行
技术
- 传感器 - 自动驾驶传感器
适用行业
- 汽车
适用功能
- 销售与市场营销
用例
- 智能停车
- 车辆到基础设施 (V2I)
关于客户
客户是MINI，一家汽车制造商。
挑战
我们需要提高人们对 MINI 最新汽车的认识，特别是将其定位为适合现代男士的宽敞城市汽车。
解决方案
我们想出了一个想法，挑战一位有影响力的人开车穿越非洲大陆，并沿途分享引人入胜的生活方式内容。我们与 2015 年度旅行作家 Jonathan Thompson 合作，他驾驶 MINI Clubman 在一个日历月内走遍了欧洲 28 个国家。他利用这段旅程通过社交媒体以及与《电讯报》的编辑合作来讲述故事，将 MINI Clubman 融入生活方式环境中。
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
Integral Plant Maintenance
Mercedes-Benz and his partner GAZ chose Siemens to be its maintenance partner at a new engine plant in Yaroslavl, Russia. The new plant offers a capacity to manufacture diesel engines for the Russian market, for locally produced Sprinter Classic. In addition to engines for the local market, the Yaroslavl plant will also produce spare parts. Mercedes-Benz Russia and his partner needed a service partner in order to ensure the operation of these lines in a maintenance partnership arrangement. The challenges included coordinating the entire maintenance management operation, in particular inspections, corrective and predictive maintenance activities, and the optimizing spare parts management. Siemens developed a customized maintenance solution that includes all electronic and mechanical maintenance activities (Integral Plant Maintenance).
Case Study
Monitoring of Pressure Pumps in Automotive Industry
A large German/American producer of auto parts uses high-pressure pumps to deburr machined parts as a part of its production and quality check process. They decided to monitor these pumps to make sure they work properly and that they can see any indications leading to a potential failure before it affects their process.
