Merck Sharp & Dohme UK Improves Effectiveness of Planning by 118% with Veeva iRep
公司规模
1,000+
地区
- Europe
国家
- United Kingdom
产品
- Veeva iRep
- Veeva CRM
技术栈
- Cloud-based CRM
- Mobile CRM
- Closed loop marketing
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 功能应用 - 企业资源规划系统 (ERP)
适用行业
- 医疗保健和医院
- 药品
适用功能
- 销售与市场营销
用例
- 质量预测分析
服务
- 云规划/设计/实施服务
- 软件设计与工程服务
关于客户
MSD UK is the United Kingdom subsidiary of Merck, a leading global healthcare company. Merck is known for discovering, developing, manufacturing, and marketing a wide range of innovative pharmaceutical products aimed at improving human health. The company invests heavily in marketing and is always looking for ways to improve the effectiveness of their marketing communications. They were in need of a CRM solution that could provide them with statistically meaningful information on the impact of their marketing messages in customer interactions.
挑战
MSD UK, a subsidiary of Merck, was struggling to find a replacement for its 16-year-old custom-built CRM system. The company had tried one of the leading client/server CRM systems, but it failed to meet their needs. MSD was specifically looking for a CRM solution with innovative mobile capabilities for eDetailing and sophisticated analytics. They also wanted a uniform CRM platform that could be implemented across all of Europe and grow with the company. The challenge was not only about replacing outdated technology but also about adapting their approach to stay ahead as the industry evolves.
解决方案
Merck had recently standardized on iRep, an integrated CRM and closed loop marketing (CLM) solution for the Apple iPad, in the U.S. Seeing the success of iRep in the U.S., MSD UK decided to consider the cloud-based solution in Europe. They conducted a proof of concept (POC) project for iRep with their 100+ person immunology team in the UK. The company was impressed with iRep's rich, life sciences-specific functionality, configurable platform for unparalleled flexibility, innovative iPad application, and proven platform to support regional deployments. They also expected to get a lot of value from iRep’s built-in CLM functionality, which would help them determine which marketing communications are working and which are not.
运营影响
数量效益
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