Merck Sharp & Dohme UK Improves Effectiveness of Planning by 118% with Veeva iRep
Company Size
1,000+
Region
- Europe
Country
- United Kingdom
Product
- Veeva iRep
- Veeva CRM
Tech Stack
- Cloud-based CRM
- Mobile CRM
- Closed loop marketing
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Healthcare & Hospitals
- Pharmaceuticals
Applicable Functions
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
Services
- Cloud Planning, Design & Implementation Services
- Software Design & Engineering Services
About The Customer
MSD UK is the United Kingdom subsidiary of Merck, a leading global healthcare company. Merck is known for discovering, developing, manufacturing, and marketing a wide range of innovative pharmaceutical products aimed at improving human health. The company invests heavily in marketing and is always looking for ways to improve the effectiveness of their marketing communications. They were in need of a CRM solution that could provide them with statistically meaningful information on the impact of their marketing messages in customer interactions.
The Challenge
MSD UK, a subsidiary of Merck, was struggling to find a replacement for its 16-year-old custom-built CRM system. The company had tried one of the leading client/server CRM systems, but it failed to meet their needs. MSD was specifically looking for a CRM solution with innovative mobile capabilities for eDetailing and sophisticated analytics. They also wanted a uniform CRM platform that could be implemented across all of Europe and grow with the company. The challenge was not only about replacing outdated technology but also about adapting their approach to stay ahead as the industry evolves.
The Solution
Merck had recently standardized on iRep, an integrated CRM and closed loop marketing (CLM) solution for the Apple iPad, in the U.S. Seeing the success of iRep in the U.S., MSD UK decided to consider the cloud-based solution in Europe. They conducted a proof of concept (POC) project for iRep with their 100+ person immunology team in the UK. The company was impressed with iRep's rich, life sciences-specific functionality, configurable platform for unparalleled flexibility, innovative iPad application, and proven platform to support regional deployments. They also expected to get a lot of value from iRep’s built-in CLM functionality, which would help them determine which marketing communications are working and which are not.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Case Study: Pfizer
Pfizer’s high-performance computing software and systems for worldwide research and development support large-scale data analysis, research projects, clinical analytics, and modeling. Pfizer’s computing services are used across the spectrum of research and development efforts, from the deep biological understanding of disease to the design of safe, efficacious therapeutic agents.
Case Study
Hospital Inventory Management
The hospital supply chain team is responsible for ensuring that the right medical supplies are readily available to clinicians when and where needed, and to do so in the most efficient manner possible. However, many of the systems and processes in use at the cancer center for supply chain management were not best suited to support these goals. Barcoding technology, a commonly used method for inventory management of medical supplies, is labor intensive, time consuming, does not provide real-time visibility into inventory levels and can be prone to error. Consequently, the lack of accurate and real-time visibility into inventory levels across multiple supply rooms in multiple hospital facilities creates additional inefficiency in the system causing over-ordering, hoarding, and wasted supplies. Other sources of waste and cost were also identified as candidates for improvement. Existing systems and processes did not provide adequate security for high-cost inventory within the hospital, which was another driver of cost. A lack of visibility into expiration dates for supplies resulted in supplies being wasted due to past expiry dates. Storage of supplies was also a key consideration given the location of the cancer center’s facilities in a dense urban setting, where space is always at a premium. In order to address the challenges outlined above, the hospital sought a solution that would provide real-time inventory information with high levels of accuracy, reduce the level of manual effort required and enable data driven decision making to ensure that the right supplies were readily available to clinicians in the right location at the right time.
Case Study
Gas Pipeline Monitoring System for Hospitals
This system integrator focuses on providing centralized gas pipeline monitoring systems for hospitals. The service they provide makes it possible for hospitals to reduce both maintenance and labor costs. Since hospitals may not have an existing network suitable for this type of system, GPRS communication provides an easy and ready-to-use solution for remote, distributed monitoring systems System Requirements - GPRS communication - Seamless connection with SCADA software - Simple, front-end control capability - Expandable I/O channels - Combine AI, DI, and DO channels
Case Study
Driving Digital Transformations for Vitro Diagnostic Medical Devices
Diagnostic devices play a vital role in helping to improve healthcare delivery. In fact, an estimated 60 percent of the world’s medical decisions are made with support from in vitrodiagnostics (IVD) solutions, such as those provided by Roche Diagnostics, an industry leader. As the demand for medical diagnostic services grows rapidly in hospitals and clinics across China, so does the market for IVD solutions. In addition, the typically high cost of these diagnostic devices means that comprehensive post-sales services are needed. Wanteed to improve three portions of thr IVD:1. Remotely monitor and manage IVD devices as fixed assets.2. Optimizing device availability with predictive maintenance.3. Recommending the best IVD solution for a customer’s needs.
Case Study
Fusion Middleware Integration on Cloud for Pharma Major
Customer wanted a real-time, seamless, cloud based integration between the existing on premise and cloud based application using SOA technology on Oracle Fusion Middleware Platform, a Contingent Worker Solution to collect, track, manage and report information for on-boarding, maintenance and off-boarding of contingent workers using a streamlined and Integrated business process, and streamlining of integration to the back-end systems and multiple SaaS applications.
