Mercedes-Benz Steers After Sales Business with Real-Time Access to BI in QlikView
公司规模
1,000+
地区
- Asia
国家
- India
产品
- QlikView business discovery software
- Siebel
技术栈
- SAP
- Siebel
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- 汽车
适用功能
- 人力资源
- 销售与市场营销
用例
- 预测性维护
- 实时定位系统 (RTLS)
服务
- 软件设计与工程服务
- 系统集成
关于客户
Mercedes-Benz India, a subsidiary of Daimler AG, was founded in 1994. The company manufactures luxury cars for the Indian market at its Chakan plant near Pune. Mercedes is considered a pioneer in the market and one of India’s top 100 most trusted brands. Mercedes has the densest network among all luxury car manufacturers in India. Currently present in 31 cities and with 72 touch points, Mercedes expects these numbers to continue to grow as it looks to increase the market share in the top-end luxury segment to around 30 percent by 2022.
挑战
Mercedes-Benz India was facing challenges in empowering its users to access and analyze data in near real-time. The company was struggling with an ineffective reporting process to senior management, which was time-consuming and inefficient. The reports were pre-defined and static, which made it difficult for the company to make informed decisions. The company was using Siebel as its foundation for dealer management system (DMS), but the internal teams were required to extract data from DMS manually to create reports for the central management team. This was a time-consuming and ineffective process. The company needed a robust, flexible CRM/DMS and business intelligence solution as its foundation.
解决方案
Mercedes-Benz India deployed QlikView business discovery software into its after-sales environment in just four weeks. The solution was then implemented across the Network for Sales and Aftersales functions, and for Plant Operations and HR functions in MB India, exceeding 300 users. The solution now plays a pivotal role across the entire business with information from the back-end ERP/DMS systems getting updated in QlikView at specified frequencies varying from two hours to nightly updates depending on the business needs. The solution was initially deployed centrally and took only four weeks for the first version - from an initial needs analysis with the relevant business heads, to a fully customized, tested and rolled out solution. Once the users were satisfied with the overall presentation and contents, Mercedes-Benz then followed this up with a gradual rollout to each of its dealerships across the country.
运营影响
数量效益
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