Media Agency Reduces Time Spent on Creating Reports by 40%
公司规模
11-200
地区
- America
国家
- Canada
产品
- Adverity’s intelligent data integration platform
技术栈
- Data Integration
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 平台即服务 (PaaS) - 数据管理平台
适用功能
- 销售与市场营销
服务
- 数据科学服务
关于客户
Hotspex Media is one the fastest growing programmatic trading desks in Canada, specializing in strategic media planning, buying, and unified ad reporting. The media agency is part of the Hostpex group, recently voted among the top most innovative insights consultancies according to GRIT.
挑战
Hotspex’s Media Ad-Ops team faced a challenge when it came to collecting campaign performance data from various ad platforms. Most of these were extracted manually, and used for different reports. It was time consuming and impacted the team's ability to focus its attention where it mattered most – identifying insights and optimizing media investment.
解决方案
Hotspex Media started using Adverity’s platform as a unified reporting solution, extracting and unifying advertising data on a daily basis, to provide their clients with cross-channel reports and up-to-date reporting. With a new view on data, the Ad-Ops team is now able to quickly spot trends and identify high performing campaigns, leading to greater insights and improved client satisfaction.
运营影响
数量效益
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