Company Size
11-200
Region
- America
Country
- Canada
Product
- Adverity’s intelligent data integration platform
Tech Stack
- Data Integration
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions
- Sales & Marketing
Services
- Data Science Services
About The Customer
Hotspex Media is one the fastest growing programmatic trading desks in Canada, specializing in strategic media planning, buying, and unified ad reporting. The media agency is part of the Hostpex group, recently voted among the top most innovative insights consultancies according to GRIT.
The Challenge
Hotspex’s Media Ad-Ops team faced a challenge when it came to collecting campaign performance data from various ad platforms. Most of these were extracted manually, and used for different reports. It was time consuming and impacted the team's ability to focus its attention where it mattered most – identifying insights and optimizing media investment.
The Solution
Hotspex Media started using Adverity’s platform as a unified reporting solution, extracting and unifying advertising data on a daily basis, to provide their clients with cross-channel reports and up-to-date reporting. With a new view on data, the Ad-Ops team is now able to quickly spot trends and identify high performing campaigns, leading to greater insights and improved client satisfaction.
Operational Impact
Quantitative Benefit
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