水手教堂利用移动通讯拉近青少年事工之间的距离
公司规模
1,000+
地区
- America
国家
- United States
产品
- Mobile Messaging
技术栈
- SMS
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 教育
适用功能
- 销售与市场营销
用例
- 公共预警与应急响应
服务
- 云规划/设计/实施服务
关于客户
水手教堂是位于南加州的一座非宗派教堂。它是该地区最大的教堂之一，在加利福尼亚州奥兰治县拥有三个独立的礼拜场所，具体位于尔湾、米申维耶霍和亨廷顿海滩。该教堂以创新地使用技术接触社区和扩大其会众而闻名。它拥有多元化的成员，包括大量年轻人，并为其成员组织各种活动。
挑战
水手教堂是南加州最大的非宗派教堂之一，它正在寻找一种有创意且有效的方式来与其成员（尤其是年轻人）进行沟通。教堂的预算有限，需要一种可以让更多成员了解教堂职能和活动的通信工具。教堂一直以利用最新技术接触社区和扩大会众而闻名，这次的情况也不例外。
解决方案
Mariners Church 实施了移动消息解决方案，以便与其成员进行沟通。教会通过在教会校园内公开发布各种移动关键字来收集成员的手机号码。设置了三个主要移动关键字 - “MarinersJH”、“MarinersHS”和“MarinersC”，分别用于划分初中、高中和大学事工的联系人列表。几乎每天都会发送数百条消息，涵盖广泛的主题，包括提醒参加即将举行的活动、每日祈祷备忘录和短信群发，以激发人群参加最后一刻的活动。教会还提前安排消息，使他们的沟通工作更加方便。
运营影响
数量效益
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