MAPI Gains a Sales Process which Doubles Discovery Calls, Leading to Higher Close Rates
公司规模
1,000+
地区
- America
国家
- United States
产品
- VorsightBP’s Persuasive Prospecting program
技术栈
- Outbound Calling
- Email Prospecting
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 功能应用 - 企业资源规划系统 (ERP)
适用行业
- Professional Service
适用功能
- 商业运营
- 销售与市场营销
服务
- 系统集成
- 培训
关于客户
MAPI is an organization focused on increasing corporate membership among manufacturing executives. They were struggling to effectively communicate the value of their membership to potential members and needed a more structured sales process to improve their conversion rates.
挑战
MAPI wanted to increase their corporate membership but faced challenges in tying the membership value to the needs of prospective members. Without a clear sales model and relying primarily on email for prospecting, MAPI recognized the need for a better approach to achieve their goal.
解决方案
MAPI chose VorsightBP’s Persuasive Prospecting program to enhance their ability to reach potential corporate members. VorsightBP developed a sales process with logical stages aligned with how manufacturing executives would progress towards membership. The consulting engagement aimed to improve conversion rates, shorten the sales cycle, implement effective questioning skills, and reduce reliance on email by focusing more on outbound calling.
运营影响
数量效益
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