Branch > 实例探究 > 不断增长的用户群和参与度:ShopBack 的成功推荐计划

不断增长的用户群和参与度:ShopBack 的成功推荐计划

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技术
  • 应用基础设施与中间件 - 事件驱动型应用
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 零售
适用功能
  • 采购
  • 销售与市场营销
用例
  • 时间敏感网络
关于客户
ShopBack 是亚太地区的一个奖励和发现平台,当用户通过该平台购物时为他们提供现金返还。他们已将服务扩展到多个国家,并为店内购物、餐饮和娱乐提供基于应用程序的奖励平台。
挑战
ShopBack 希望通过推荐计划扩大其用户群并提高客户参与度。
解决方案
ShopBack 实施了复杂的推荐计划,具有用户友好的 UI/UX 设计和无缝的入职流程。
运营影响
  • The implementation of the referral program has significantly improved the user experience on the ShopBack platform. The UI/UX has been carefully crafted to make referring hassle-free, with a design that encourages referrals and an experience that ensures success. The referral program has also been successful in driving user growth and engagement, with users being incentivized to refer more people. The system put in place to track the success of the referral program and reward the referrer when the referred user makes a purchase has also been effective. Overall, the referral program has been a key component of ShopBack's growth strategy.
数量效益
  • To date, US$100m of cashback has been awarded to ShopBack users.
  • The referral program has been successful in driving user growth and engagement.
  • The referral program has also been successful in driving purchases, with rewards being given out when the referred user makes a purchase with the stipulated minimum spend.

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