Branch > Case Studies > Leveraging IoT for Effective Referral Programs: A Case Study of ShopBack

Leveraging IoT for Effective Referral Programs: A Case Study of ShopBack

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Technology Category
  • Application Infrastructure & Middleware - Event-Driven Application
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Retail
Applicable Functions
  • Procurement
  • Sales & Marketing
Use Cases
  • Time Sensitive Networking
About The Customer
ShopBack is the number one rewards and discovery platform in the Asia-Pacific region. It serves as a one-stop platform for users to earn cashback while delivering performance-based marketing to merchants. When online shoppers purchase via ShopBack, a small percentage of the total spend is credited back to them in the form of ‘cashback’, which is paid for by the merchant. Since its launch in Singapore in 2014, ShopBack has expanded its reach to Malaysia, Indonesia, the Philippines, Thailand, Taiwan, Australia, Vietnam, and South Korea. In Singapore, the company has also extended its service offering with ShopBack GO, an app-based rewards platform for in-store shopping, dining, and entertainment.
The Challenge
ShopBack, a leading rewards and discovery platform in the Asia-Pacific region, was looking to enhance its growth strategy through a sophisticated referral program. The challenge was to design a user interface and experience that would make the referral process hassle-free and encourage users to refer more people. The referral program needed to be designed in a way that both the referrer and the referred user would receive extra cash each time a successful referral instance occurred. The company also needed a system to track the success of the referral program and reward the referrer when the referred user made a purchase with the stipulated minimum spend.
The Solution
ShopBack implemented a referral program that was easy to use and offered clear benefits. When a user clicked on their profile, they would instantly notice the cash benefit of referring. The value proposition was straightforward: Give $5 and get $5 when your friends sign up and make their first purchase. The referral process was initiated by the original user who shared the link via various channels. The referred user was then routed to the most appropriate platform. If the referred user did not have the app, they were redirected to the appropriate app store to download the app. After the install, the referred user was asked to identify themselves during the onboarding process. Upon completing registration, ShopBack would trigger a popup to show the success of the referral. This was done using “deferred deep linking” with Branch. Branch links recognized a user across the web and app, retrieved which link was last clicked, and carried the link data to ShopBack when the user opened the app for the first time.
Operational Impact
  • The implementation of the referral program has significantly improved the user experience on the ShopBack platform. The UI/UX has been carefully crafted to make referring hassle-free, with a design that encourages referrals and an experience that ensures success. The referral program has also been successful in driving user growth and engagement, with users being incentivized to refer more people. The system put in place to track the success of the referral program and reward the referrer when the referred user makes a purchase has also been effective. Overall, the referral program has been a key component of ShopBack's growth strategy.
Quantitative Benefit
  • To date, US$100m of cashback has been awarded to ShopBack users.
  • The referral program has been successful in driving user growth and engagement.
  • The referral program has also been successful in driving purchases, with rewards being given out when the referred user makes a purchase with the stipulated minimum spend.

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