Leading natural language understanding for next-level client deliverables
公司规模
11-200
地区
- America
国家
- United States
产品
- Pathfinder Text Science
- Luminoso
技术栈
- Natural Language Processing
- AI
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
- Innovation Output
技术
- 分析与建模 - 机器学习
- 分析与建模 - 自然语言处理 (NLP)
适用行业
- 消费品
- Professional Service
适用功能
- 商业运营
- 销售与市场营销
服务
- 数据科学服务
- 软件设计与工程服务
关于客户
MAi Research is a full-service market insights firm that helps brands craft impactful messaging and products for leaders across various industries, including companies like Kimberly-Clark, Nestlé, Target, and Revlon. They focus on strengthening brand-consumer connections and solving a variety of business challenges for their clients. In response to the growing need for impactful insights, MAi Research set out to create a customized solution to drive effective decision-making for clients, uncovering insights not obvious using traditional methods.
挑战
MAi Research, a full-service market insights firm, faced the challenge of providing impactful insights to help clients make effective decisions. They needed cutting-edge natural language science to identify target markets and differentiate resonant versus polarizing messaging. Additionally, they required comprehensive drivers analysis to quantify the importance of text and closed-ended responses and simulate the impact of changes to driver performance.
解决方案
MAi developed a separate division called Pathfinder Analytics to address clients' needs, providing innovative approaches for answering the 'why' inherent in business challenges. They incorporated the latest in natural language science by using Luminoso to power a solution called Pathfinder Text Science. This provided MAi with an edge in surfacing insights that would otherwise be undiscoverable. When paired with MAi's unique storytelling approach to analytics, both surface the hidden associations consumers or shoppers make between brands and specific concepts, messages, or products.
运营影响
数量效益
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