Case Studies > Leading natural language understanding for next-level client deliverables

Leading natural language understanding for next-level client deliverables

Customer Company Size
SME
Region
  • America
Country
  • United States
Product
  • Pathfinder Text Science
  • Luminoso
Tech Stack
  • Natural Language Processing
  • AI
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Customer Satisfaction
  • Digital Expertise
  • Innovation Output
Technology Category
  • Analytics & Modeling - Natural Language Processing (NLP)
  • Analytics & Modeling - Machine Learning
Applicable Industries
  • Professional Service
  • Consumer Goods
Applicable Functions
  • Sales & Marketing
  • Business Operation
Services
  • Data Science Services
  • Software Design & Engineering Services
About The Customer
MAi Research is a full-service market insights firm that helps brands craft impactful messaging and products for leaders across various industries, including companies like Kimberly-Clark, Nestlé, Target, and Revlon. They focus on strengthening brand-consumer connections and solving a variety of business challenges for their clients. In response to the growing need for impactful insights, MAi Research set out to create a customized solution to drive effective decision-making for clients, uncovering insights not obvious using traditional methods.
The Challenge
MAi Research, a full-service market insights firm, faced the challenge of providing impactful insights to help clients make effective decisions. They needed cutting-edge natural language science to identify target markets and differentiate resonant versus polarizing messaging. Additionally, they required comprehensive drivers analysis to quantify the importance of text and closed-ended responses and simulate the impact of changes to driver performance.
The Solution
MAi developed a separate division called Pathfinder Analytics to address clients' needs, providing innovative approaches for answering the 'why' inherent in business challenges. They incorporated the latest in natural language science by using Luminoso to power a solution called Pathfinder Text Science. This provided MAi with an edge in surfacing insights that would otherwise be undiscoverable. When paired with MAi's unique storytelling approach to analytics, both surface the hidden associations consumers or shoppers make between brands and specific concepts, messages, or products.
Operational Impact
  • Paired human expertise with cutting-edge AI for market-leading insights.
  • Attracted top talent in market research to use cutting-edge AI.
  • Delivered hundreds of client deliverables across thousands of domain builds.
  • Conducted and presented an analysis around Elon Musk's controversial Neuralink, exploring scenarios across branding, packaging, and pricing prior to high-risk in-store testing.
  • Discovered segmentation around laziness, identifying groups that embraced it and others concerned about its greater impact on society.
Quantitative Benefit
  • Delivered hundreds of client deliverables.
  • Conducted thousands of domain builds.

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