“Wall of Knowledge” Informs Jebbit’s Strategic Decision-Making
公司规模
11-200
地区
- America
国家
- United States
产品
- Jebbit Post-Click Marketing Platform
- Klipfolio Dashboard
- Salesforce
- HubSpot
- Google Analytics
技术栈
- API Integration
- SaaS
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Employee Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 实时分析
- 平台即服务 (PaaS) - 数据管理平台
适用功能
- 商业运营
- 销售与市场营销
用例
- 质量预测分析
- 实时定位系统 (RTLS)
服务
- 数据科学服务
- 系统集成
关于客户
Jebbit is a Boston-based, venture-backed marketing technology company that has created the number one post-click marketing platform used by brands such as Volkswagon, Reebok, and Dell. Without a single line of code, the Jebbit technology transforms webpages and content into interactive experiences that drive deeper education, engagement, and conversations. Marketers utilize Jebbit to amplify the short and long-term results of digital campaigns and to create a better customer decision journey. The company's senior management wanted to create an overall environment of transparency by integrating dozens of different sources of information into one easily understood dashboard. The end goal was to have employees, executives, and even investors have a real-time dashboard at their fingertips in order to have a continually up-to-date snapshot at individual, departmental, and company performance.
挑战
Jebbit, a Boston-based marketing technology company, wanted to create an environment of transparency by integrating various sources of information into one easily understood dashboard. The goal was to provide real-time data to employees, executives, and investors for a continually up-to-date snapshot of individual, departmental, and company performance. This initiative was led by Jebbit’s director of marketing, Nicholas Lemieux, who had previous experience at a startup and understood the time and resources that could be wasted building a custom dashboard in-house. After evaluating 12 dashboard technologies, Lemieux decided to go with Klipfolio, as many of the other solutions lacked the level of customization that Jebbit wanted.
解决方案
Jebbit integrated data from dozens of SaaS solutions into a variety of Klipfolio “klips.” These included Salesforce, HubSpot, Google Analytics, Ring Central, DocuSign, and multiple other products. Jebbit also used its own product’s API to feed data into Klipfolio, allowing customer engagement specialists and senior management to see customer use in real-time. Today, Klipfolio “klips” are used by everyone at Jebbit, including their investors. The marketing team has dashboards with real-time marketing and sales information, fueled by Salesforce, HubSpot, Google Analytics, and various social media platforms. Additionally, 10 other systems feed data into Salesforce. The customer engagement team watches the data on when customers are using the Jebbit platform, and reaches out to customers who are not as engaged as the company would like.
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