Klipfolio > Case Studies > “Wall of Knowledge” Informs Jebbit’s Strategic Decision-Making

“Wall of Knowledge” Informs Jebbit’s Strategic Decision-Making

Company Size

11-200

Region

America

Country

United States

Product

Jebbit Post-Click Marketing Platform
Klipfolio Dashboard
Salesforce
HubSpot
Google Analytics

Tech Stack

API Integration
SaaS

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Customer Satisfaction
Employee Satisfaction
Productivity Improvements

Technology Category

Analytics & Modeling - Real Time Analytics
Platform as a Service (PaaS) - Data Management Platforms

Applicable Functions

Business Operation
Sales & Marketing

Use Cases

Predictive Quality Analytics
Real-Time Location System (RTLS)

Services

Data Science Services
System Integration

About The Customer

Jebbit is a Boston-based, venture-backed marketing technology company that has created the number one post-click marketing platform used by brands such as Volkswagon, Reebok, and Dell. Without a single line of code, the Jebbit technology transforms webpages and content into interactive experiences that drive deeper education, engagement, and conversations. Marketers utilize Jebbit to amplify the short and long-term results of digital campaigns and to create a better customer decision journey. The company's senior management wanted to create an overall environment of transparency by integrating dozens of different sources of information into one easily understood dashboard. The end goal was to have employees, executives, and even investors have a real-time dashboard at their fingertips in order to have a continually up-to-date snapshot at individual, departmental, and company performance.

The Challenge

Jebbit, a Boston-based marketing technology company, wanted to create an environment of transparency by integrating various sources of information into one easily understood dashboard. The goal was to provide real-time data to employees, executives, and investors for a continually up-to-date snapshot of individual, departmental, and company performance. This initiative was led by Jebbit’s director of marketing, Nicholas Lemieux, who had previous experience at a startup and understood the time and resources that could be wasted building a custom dashboard in-house. After evaluating 12 dashboard technologies, Lemieux decided to go with Klipfolio, as many of the other solutions lacked the level of customization that Jebbit wanted.

The Solution

Jebbit integrated data from dozens of SaaS solutions into a variety of Klipfolio “klips.” These included Salesforce, HubSpot, Google Analytics, Ring Central, DocuSign, and multiple other products. Jebbit also used its own product’s API to feed data into Klipfolio, allowing customer engagement specialists and senior management to see customer use in real-time. Today, Klipfolio “klips” are used by everyone at Jebbit, including their investors. The marketing team has dashboards with real-time marketing and sales information, fueled by Salesforce, HubSpot, Google Analytics, and various social media platforms. Additionally, 10 other systems feed data into Salesforce. The customer engagement team watches the data on when customers are using the Jebbit platform, and reaches out to customers who are not as engaged as the company would like.

Operational Impact

The customer engagement team is able to monitor when customers are using the Jebbit platform and reach out to customers who are not as engaged as the company would like. This helps to solve customer problems almost before they occur, and ultimately, to have a positive impact on customer retention.
Jebbit’s executive team and investors have specific “klips” on the desktops to monitor and react to the company’s overall performance. This enables them to take proactive steps on real-time operational information, instead of reacting to quarterly, or even monthly numbers.
Each Jebbit employee has access to his or her own performance “klips” that track specific metrics around his or her job performance and goals. This data helps each individual to be more productive, and ultimately, to help retain employees.
Jebbit built a “Wall of Knowledge,” using six monitors, each with a different Klipfolio board for a different department. This “Wall of Knowledge” is displayed prominently in the company’s office, broadcasting operational data in real-time, and proving transparency is not just a meaningless management concept to Jebbit.