Kionix Expands Global Footprint
公司规模
1,000+
地区
- Asia
国家
- China
- Japan
- Korea
- Taiwan
产品
- Smartling Global Delivery Network
- Smartling Translation Management Platform
技术栈
- Cloud-based Translation Management
- Global Delivery Network
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
- Digital Expertise
技术
- 应用基础设施与中间件 - 数据交换与集成
- 平台即服务 (PaaS) - 连接平台
适用行业
- 汽车
- 消费品
- 医疗保健和医院
适用功能
- 商业运营
- 销售与市场营销
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
Kionix, Inc. is a global leader in designing and fabricating high-performance, silicon-micromachined MEMS inertial sensors. Top manufacturers in consumer, automotive, health, fitness, and industrial markets rely on Kionix sensors and total system solutions to enable motion-based functionality in their products. Japan, Korea, China, and Taiwan are core markets for Kionix. Customers in these countries go to the Kionix website to gather detailed and up-to-date information on their products and solutions. This includes the detailed design specs and documentation necessary to build products that contain Kionix technology.
挑战
Kionix’s corporate website provided only English language content that was highly technical in nature. To better service its Asian-speaking customers, Kionix needed websites that were localized for these regions. There were several major areas of concern: Ease of Translation. Kionix wanted to streamline the translation process and limit the ongoing maintenance and support needed from their in-house team. Time to market. The company wanted to rapidly deploy four localized websites – Japanese, Korean, Chinese, and Simplified Chinese – within two months, as part of a larger website redesign project. Quality. High-quality translations for Kionix’s technical business-to-business content were a must. Scalable. Kionix wanted cost-effective, proven technology that would easily scale as its business grew.
解决方案
Using the Smartling cloud-based translation management platform and Global Delivery Network, Kionix realized the following benefits: Simplified process. Smartling’s Global Delivery Network automatically extracts content from Kionix’s English language website, including important search engine optimization content, and replaces it with the appropriate translated content on each of the multilingual websites. Lightning-speed launch. Kionix launched its four multilingual websites in just two months without having to hire any additional resources. High-quality translations. Kionix selected a world-class translation agency from Smartling’s marketplace and leveraged its own in-market teams to conduct a final review before it went live. The new websites include comprehensive product information along with application and developer support for the company’s accelerometers, gyroscope, and combination sensor product lines.
运营影响
数量效益
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