Kionix Expands Global Footprint
Company Size
1,000+
Region
- Asia
Country
- China
- Japan
- Korea
- Taiwan
Product
- Smartling Global Delivery Network
- Smartling Translation Management Platform
Tech Stack
- Cloud-based Translation Management
- Global Delivery Network
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
- Digital Expertise
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Automotive
- Consumer Goods
- Healthcare & Hospitals
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
Kionix, Inc. is a global leader in designing and fabricating high-performance, silicon-micromachined MEMS inertial sensors. Top manufacturers in consumer, automotive, health, fitness, and industrial markets rely on Kionix sensors and total system solutions to enable motion-based functionality in their products. Japan, Korea, China, and Taiwan are core markets for Kionix. Customers in these countries go to the Kionix website to gather detailed and up-to-date information on their products and solutions. This includes the detailed design specs and documentation necessary to build products that contain Kionix technology.
The Challenge
Kionix’s corporate website provided only English language content that was highly technical in nature. To better service its Asian-speaking customers, Kionix needed websites that were localized for these regions. There were several major areas of concern: Ease of Translation. Kionix wanted to streamline the translation process and limit the ongoing maintenance and support needed from their in-house team. Time to market. The company wanted to rapidly deploy four localized websites – Japanese, Korean, Chinese, and Simplified Chinese – within two months, as part of a larger website redesign project. Quality. High-quality translations for Kionix’s technical business-to-business content were a must. Scalable. Kionix wanted cost-effective, proven technology that would easily scale as its business grew.
The Solution
Using the Smartling cloud-based translation management platform and Global Delivery Network, Kionix realized the following benefits: Simplified process. Smartling’s Global Delivery Network automatically extracts content from Kionix’s English language website, including important search engine optimization content, and replaces it with the appropriate translated content on each of the multilingual websites. Lightning-speed launch. Kionix launched its four multilingual websites in just two months without having to hire any additional resources. High-quality translations. Kionix selected a world-class translation agency from Smartling’s marketplace and leveraged its own in-market teams to conduct a final review before it went live. The new websites include comprehensive product information along with application and developer support for the company’s accelerometers, gyroscope, and combination sensor product lines.
Operational Impact
Quantitative Benefit
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