Kaarva Uses a WhatsApp Chatbot to Generate, Qualify and Support over 100,000 Customers
公司规模
11-200
地区
- Asia
国家
- India
产品
- WhatsApp Business APIs
- Verloop.io
技术栈
- WhatsApp Business APIs
- Verloop.io
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 金融与保险
适用功能
- 商业运营
- 销售与市场营销
服务
- 系统集成
关于客户
Kaarva is a fintech startup that provides the next generation of financial services to India's expansive middle-class market. The company was founded in 2017 and has over 100,000 customers from more than 100 companies. Kaarva's primary product is a payroll framework that allows individuals to have access to their monthly stipends on-demand. The company's target market includes school teachers, government employees, industrial workers, and other individuals who only get paid on a monthly basis. Kaarva uses WhatsApp as its primary channel for onboarding, engaging, and servicing customers.
挑战
Kaarva, a fintech startup, was facing challenges in managing its operations with 3 separate WhatsApp Business Accounts and a team of agents. The company was looking for a solution that could automate its processes, provide advanced customer behavior analytics, and serve as a single touchpoint for their customers. The platform needed to be engaging, easy to use, vernacular, and scalable without major reinvestments. Furthermore, it had to be less data-intensive and capable of sending necessary financial documents even in 2G and 3G networks.
解决方案
Kaarva decided to use WhatsApp's Business APIs and Verloop.io to run its operations. With the APIs, Kaarva was able to have a single touchpoint for their customers to talk to, an automated flow, and advanced customer behavior analytics. The company was able to send notifications on WhatsApp, which performed better in almost every metric when compared to its alternatives. The APIs also allowed Kaarva to send necessary financial documents through WhatsApp even in 2G and 3G networks. The switch from several Business accounts to the APIs was primarily driven by the need for scale and automation.
运营影响
数量效益
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