Jump A Roos 通过电子邮件和短信发送促销信息，将之前的出席人数记录提高了 83%。
公司规模
11-200
地区
- America
国家
- United States
产品
- Trumpia’s multi-channel marketing solution
技术栈
- SMS Marketing
- Email Marketing
- Social Media Marketing
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 应用基础设施与中间件 - API 集成与管理
适用功能
- 销售与市场营销
用例
- 需求计划与预测
服务
- 软件设计与工程服务
关于客户
Jump A Roos 是一家室内家庭娱乐中心，设有充气障碍训练场、滑梯、高级跳跃游戏、兑换游戏和各种私人派对室。该娱乐中心面向 12 岁及以下的儿童开放。2012 年，Jump A Roos 被《南佛罗里达育儿杂志》评为“最佳室内活动”得主。该公司正在寻找一种经济有效的方式来吸引新客户并保持回头客的坚实基础。
挑战
Jump A Roos 是一家室内家庭娱乐中心，正在寻找一种经济有效的方式来吸引新客户并维持回头客的坚实基础。他们之前尝试过不同类型的营销，但现在对移动文本营销感兴趣。该公司迎合家庭和儿童的需求，因此他们需要一种解决方案来帮助他们直接有效地与父母沟通。他们还在寻找一种方法，将现有联系人和新收集的联系人整合到一个综合数据库中。
解决方案
Jump A Roos 实施了 Trumpia 的多渠道营销解决方案。他们发起了多个促销活动，每个活动都有独特的目标和号召性用语。这些活动大部分涉及发送促销短信，并附上电子邮件通知和/或社交媒体公告，告知客户当前的特价商品。例如，他们向主要商店数据库发送了移动优惠券，在周六、周日或周一提供单次门票 50% 的折扣，并将平均出席人数提高了 30%。他们还在周三下午向新商店数据库发送短信，宣布周四门票将半价，并且能够比上周四增加收入。
运营影响
数量效益
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