Trumpia > Case Studies > Jump A Roos smashes their previous record attendance day by 83% by sending promotions via email and texts.

Jump A Roos smashes their previous record attendance day by 83% by sending promotions via email and texts.

Company Size

11-200

Region

America

Country

United States

Product

Trumpia’s multi-channel marketing solution

Tech Stack

SMS Marketing
Email Marketing
Social Media Marketing

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Customer Satisfaction
Revenue Growth

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

Software Design & Engineering Services

About The Customer

Jump A Roos is an indoor Family Entertainment Center that features inflatable obstacle courses, slides, premium jumping games, redemption games, and a variety of private party rooms. The entertainment center is open for kids 12 years-old and younger. In 2012, Jump A Roos was named the winner of “Best Indoor Activity” by South Florida Parenting Magazine’s Kids Crown Awards. The company was looking for a cost-effective way to attract new customers and maintain a solid foundation of repeat visitors.

The Challenge

Jump A Roos, an indoor Family Entertainment Center, was looking for a cost-effective way to attract new customers and maintain a solid foundation of repeat visitors. They had previously tried different types of marketing but were now interested in mobile text marketing. The company caters to families and children, so they needed a solution that would help them communicate with parents directly and effectively. They were also looking for a way to consolidate existing contacts and newly collected contacts into one comprehensive database.

The Solution

Jump A Roos implemented Trumpia’s multi-channel marketing solution. They launched several promotional campaigns, each with a unique goal and call-to-action. The bulk of these campaigns involved sending promotional SMS messages, coupled with email notifications and/or social media announcements, informing their customers about current specials. For example, they texted a mobile coupon to their primary store database offering 50% off a single admission on a Saturday, Sunday, or Monday and increased their average attendance by 30%. They also texted their new-store database on a Wednesday afternoon announcing that Thursday admission would be half off, and was able to increase their revenue from the previous Thursday.

Operational Impact

Jump A Roos saw all-around improvements with their initial campaigns as the number of admissions and responses consistently grew.
They were also able to collect over 300 opt-ins in a single month.
Since each mobile coupon has a unique coupon code, Jump A Roos was confident that coupons were not going to be shared or taken advantage of.
Jump A Roos was able to easily track coupon redemptions and map their progress with attendance and overall sales.

Quantitative Benefit

Increased average attendance by 30% with a mobile coupon.
Collected over 300 opt-ins in a single month.
Set a company record with admissions, beating out their previous record attendance day by an 83% increase.