IT World Canada Delivers Highly Successful Marketing Programs for Clients Using Informer 5

IT World Canada is a leading Canadian online multimedia information provider, serving more than 75,000 IT executives and professionals. As the Canadian affiliate of International Data Group (IDG), the world’s largest IT information provider, IT World Canada is renowned for its targeted, focused content that meets the specific interests and information requirements of its readers. The company produces and manages hundreds of marketing campaigns annually for a diverse range of external clients, each targeting different audience segments with unique offers. IT World Canada’s commitment to delivering high-quality leads and maintaining customer satisfaction is central to its operations. The company’s project managers require real-time insights into campaign statuses, departmental workloads, and prioritization needs to ensure timely delivery of high-quality leads. Additionally, IT World Canada faces challenges such as the need for individualized lead report formatting to align with various client CRM systems and the necessity for easy access to different software tools and files used in campaign management.

More than 75,000 IT executives and professionals in Canada rely on IT World Canada’s technology information. As the Canadian affiliate of International Data Group (IDG), the world’s largest IT information provider, IT World Canada is the leading Canadian online multimedia information provider.\n\nIT World Canada prides itself on knowing its readers’ interests and information requirements in order to be the trusted provider of targeted, focused content they seek. A large part of IT World Canada’s business is producing and managing hundreds of marketing campaigns per year for a wide variety of external clients who target different audience segments with different offers.\n\nIt is critical, from a customer satisfaction perspective, to constantly monitor all of their clients’ campaigns to ensure the high-quality leads coming from registrations are delivered to every client on time. To that end, project managers want to know the status of every campaign at a moment’s notice, what departments are currently working on which campaigns, and which campaigns need to be prioritized to reach the client’s promised delivery end-date and target goals.\n\nTo be successful, project managers needed more in-depth insight into all their live campaigns collecting registrations and campaigns soon-to-be-launched. Because IT World Canada conducts strict quality control procedures and they only provide top-quality leads to their clients, campaign managers needed to have a better view into how many leads were in the queue and how far along the leads were in the qualification process.\n\nOther challenges IT World Canada faced included clients requiring individualized formatting for their leads reports to align with their CRM system configuration. As well, campaign managers and staff needed a convenient way to easily access the different software tools and files used in managing each individual campaign.

IT World Canada has selected Informer to help them manage all their campaigns and deliver all contracted registrations on time. They use Informer for report generation, decision support, and business process management. Informer’s Dataset enables them to consolidate the different campaign Datasources while Dashboards provide up-to-the-minute reporting and act as a hub to link all the different software tools used to the individual campaigns for easy access.\n\nUsing Informer, IT World Canada now produces an invaluable overview of all the campaigns they are running for clients, so they easily see the status of all campaigns and which ones need immediate attention. Using Informer’s Dashboards, IT World Canada set up a Campaign Monitor for campaign managers to know the status of each campaign and exactly where they should prioritize their resources to ensure the success of every campaign. This enabled them to eliminate wasted time in non-critical areas. They do this by monitoring the health status of the different client campaigns — both live and soon-to-be-launched — and make changes from the Dashboard as necessary.\n\nWith the Dashboards providing near real-time statistics for new registrations, Campaign Managers can see whether they’re on track, how many registrations are required, how close the campaign is to its deadline, and where they need to focus their attention. The Campaign Monitor also shows Campaign Managers what departments are currently working on which campaigns and their associated tasks outstanding. As well, the Campaign Monitor makes it easier for Campaign Managers to manage campaigns by acting as a central hub that not only provides status reporting but access to all the software tools used to manage each campaign.

• Using Informer, IT World Canada now produces an invaluable overview of all the campaigns they are running for clients, so they easily see the status of all campaigns and which ones need immediate attention.
• Using Informer’s Dashboards, IT World Canada set up a Campaign Monitor for campaign managers to know the status of each campaign and exactly where they should prioritize their resources to ensure the success of every campaign. This enabled them to eliminate wasted time in non-critical areas.
• With the Dashboards providing near real-time statistics for new registrations, Campaign Managers can see whether they’re on track, how many registrations are required, how close the campaign is to its deadline, and where they need to focus their attention.
• The Campaign Monitor also shows Campaign Managers what departments are currently working on which campaigns and their associated tasks outstanding.
• The Campaign Monitor makes it easier for Campaign Managers to manage campaigns by acting as a central hub that not only provides status reporting but access to all the software tools used to manage each campaign.

• Delivery of 30,000 registrations in over 150 campaigns per year for the largest IT clients.