Adverity > 实例探究 > iProspect Drives Client Strategy with Predictive Analytics

iProspect Drives Client Strategy with Predictive Analytics

公司规模

1,000+

地区

America

国家

Canada

产品

Adverity’s data integration
Adverity’s AI analytics modules
Google BigQuery
Google Data Studio

技术栈

Data Integration
AI Analytics
Data Warehousing
Data Visualization

实施规模

Enterprise-wide Deployment

影响指标

Cost Savings
Customer Satisfaction
Productivity Improvements

技术

分析与建模 - 预测分析
平台即服务 (PaaS) - 数据管理平台

适用行业

汽车

适用功能

商业运营
销售与市场营销

用例

质量预测分析
补货预测
供应链可见性(SCV)

服务

数据科学服务
系统集成

关于客户

iProspect Canada, a dentsu company, is part of a global digital-first end-to-end media agency network. The agency is specialized in accelerating growth through performance-driven brand building for some of the world’s most iconic brands. They are focused on delivering greater value to clients, based on data. They were employing a lot of manual work on harmonizing data from various data sources and were looking for ways to standardize and automate their reporting processes. They wanted to promote the value of being data-driven among account managers and other decision-makers within the agency, building what’s important and relevant for the whole organization.

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挑战

iProspect Canada, a performance-focused media agency and part of the dentsu global network, was looking for ways to deliver greater value to clients, based on data. They were employing a lot of manual work on harmonizing data from various data sources, the first challenge was to standardize and automate their reporting processes. This process would include going to each of the platforms, extracting reports and CSV files, and combining them in Excel. This was very tedious and time-consuming, so they wanted to remove this manual segment and move towards a more efficient, automated data environment that would save time, but also let the data speak for itself. With a proper infrastructure in place, they would then need to work out how to get the most valuable insights from the data in the most efficient manner possible.

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解决方案

iProspect turned to Adverity to firstly integrate client data and then draw out predictive insights using advanced, AI-powered analytics. For many of the agency’s clients data from multiple sources is now integrated and harmonized with Adverity, stored in a Google BigQuery data warehouse, and sent to Google Data Studio for visualizations and reporting dashboards. Establishing standardized reporting was particularly difficult for one of the clients, the already referenced automotive group, due to the unusual reporting formats coming from certain data sources, such as Sizmek. Nonetheless, with the data transformations available in Adverity, the team at iProspect was able to successfully import these reports and harmonize them with data from other sources. This was a considerable win, since the client had previously been unable to achieve this on a global level, even with the help of their other agencies and technology partners.

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运营影响

The additional value brought by predictive, AI-powered analysis has been immediately recognized by numerous clients, improving the trust in the agency’s work.
The whole team benefits from the agility brought by Adverity, whether it’s through streamlined client reporting or delivering brand new, proactive insights.
By automating data integration from a large number of sources, leading to accelerated reporting, the team is able to save hundreds of hours each month.

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数量效益