Iris > 实例探究 > 现在正在交付:必胜客的品牌转型活动

现在正在交付:必胜客的品牌转型活动

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技术
  • 传感器 - 全球定位系统
适用行业
  • 运输
适用功能
  • 物流运输
  • 销售与市场营销
用例
  • 室内定位系统
  • 最后一英里交付
关于客户
必胜客外卖是英国知名的披萨品牌,但他们的外卖服务却鲜为人知。他们希望改变这种看法并增加市场份额。
挑战
必胜客外卖希望转变其品牌并提高其外卖服务的知名度。
解决方案
该机构创建了一个名为“Now That's Delivering”的品牌平台,将必胜客定位为配送领域的标杆。他们专注于五个关键信息,并制作了短片来宣传每条信息,以及一部结合了所有五个信息的英雄电影。这些影片战略性地在社交媒体平台上推出,以打破消费者的多米诺骨牌习惯。
运营影响
  • The 'Now That’s Delivering' campaign was successful in elevating the brand and increasing its recognition for delivery services. The campaign was effective in promoting the five key messages, and the hero film, in particular, was successful in reaching a large audience. The campaign was also successful in disrupting consumers’ Domino’s habit, as evidenced by the significant increase in sales growth year over year. The high average view through rate and the large number of views in a short period of time also indicate the effectiveness of the campaign.
数量效益
  • 5.4% sales growth YOY
  • 80% average view through rate
  • 6M views in 6 weeks

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